Axis New Store Optimization & Loss Prevention Solutions (See Video)

Axis Communications, 2016 ‘ASTORS’ Platinum Award Winner for Best Perimeter Protection System, has announced that Cognimatics’ applications have been fully integrated with Axis’ network cameras, audio, and access control products.

Axis acquired Cognimatics in 2016 after a long, successful partnership.

Hedgie Bartol, Business Development Manager, Retail, Axis Communications, Inc
Hedgie Bartol, Business Development Manager, Retail, Axis

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas – store optimization solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.

“When Axis acquired Cognimatics back in 2016 I knew that our technologies would create a strong portfolio for our retail customers,” said Hedgie Bartol, Business Development Manager, Retail, Axis Communications, Inc.

“We’re excited that we’re now able to offer a solution that can generate more revenue per customer, reduce shrink and enhance overall customer experience.”

Axis Store Optimization Solution

When used with business intelligence and analytics software, Axis’ network cameras and audio products deliver unparalleled accuracy with people counting, age and gender detection, store occupancy estimation, and queue monitoring.

The insights are delivered through comprehensive reports designed for customer needs, hosted in the cloud and available through both desktop and mobile applications.

The solution allows for the enhancement of the customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.

(Get better customer behavior and store activity insight – then ensure that your staff rapidly engages to convert sales and customer experience opportunities. Every hour of every business day. You can focus on customer engagement, sales and service by efficiently monitoring in-store queues, re-allocating your staff in real time and seeing how well your campaigns and merchandising attracts shoppers. Courtesy of Axis Communications and YouTube)

Axis’ Store Optimization Solution

Axis Store Optimization Solution
AXIS Store Optimization Suite includes is a series of business intelligence video analytics that run fully embedded on Axis network cameras.

Axis’ Network Product Examples

  • AXIS M30 Network Camera Series
  • AXIS P30 Network Camera Series
  • AXIS P8804 Stereo Sensor Kit
  • AXIS C1004-E Network Cabinet Speaker
  • AXIS C2005 Network Ceiling Speaker

Axis’ Store Optimization Suite

  • AXIS People Counter
  • AXIS 3D People Counter
  • AXIS Demographic Identifier
  • AXIS Occupancy Estimator
  • AXIS Queue Monitor
  • AXIS Store Reporter
  • AXIS Store Data Manager

Axis Loss Prevention Solution

In the loss prevention solution, Axis’ network cameras, access controllers, and video door stations are combined with analytics software to highlight issues in real-time and enable immediate action.

Axis Loss Prevention Solution

Axis Loss Prevention Solution
Discover how Loss prevention solutions detect undesirable behavior and minimize loss.

Axis’ Network Product Examples

  • AXIS M30 Network Camera Series
  • AXIS P32 Network Camera Series
  • AXIS A1001 Network Door Controller
  • AXIS A8004-VE Network Video Door Station

Axis’ Loss Prevention Suite

  • AXIS Direction Detector
  • AXIS Tailgating Detector
  • AXIS Random Selector

To see these solutions live, be sure to visit the Axis booth #901 at NRF Protect, June 27 & 28 in Washington, DC, or…

Meet Axis Communications at ‘American Security Expo 2017’

'American Security Expo 2017' - The Must Event for Homeland Security/Public Safety, conveniently located just minutes outside of New York City at the Meadowlands Exposition Center

‘American Security Expo 2017’ – The Must Event for Gov’t/Homeland Security/Public Safety, conveniently located just minutes outside of New York City at the Meadowlands Exposition Center

Axis Communications to exhibit at ‘American Security Expo 2017’ – a full two day conference and exhibition, to be held at the Meadowlands Exposition Center in Secaucus, NJ, conveniently located just minutes outside of New York City, this coming November 8-9th.

The event will focus on the convergence of Homeland Security at the National level with Public Safety and Homeland Security at the State, County and Local Levels.

‘American Security Expo 2017’ will showcase the most innovative companies with Industry Leading Physical & IT Security Solutions for Government concerning a wide range of integrated projects.

Over 110 industry leading firms will be featured on the show floor plus a host of Sponsorship opportunities, and a full schedule of Conference Meetings and Speakers.


The highlight of the 2017 American Security Expo will be the 2017 ‘ASTORS’ Homeland Security Awards Program Luncheon which will take place the afternoon of November 8, 2017.

Michael Madsen, the Show Manager, is available to discuss Sponsorship Opportunities, Exhibitor Registration, Speaker Scheduling, Group Attendee Discount Admissions and any further questions you may have at, 732-233-8119.

End-to-end security for a smarter, safer world

End-to-end solutions

Axis Communications provides a complete range of solutions, whether you need a smart system for basic surveillance or a more advanced system for security on a larger scale.

All of their systems are easy to install, and everything is designed with open IP standards that easily connect with your existing IT infrastructure.

Our solutions adapt to your changing needs – so, you can start out with a basic system and add new possibilities when you want them. With our smart solutions, you can secure and develop your business – both now and in the future.

axis communications

Axis offers intelligent security solutions that enable a smarter, safer world.

As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform – delivering high value to customers through a global partner network.