CoreMedia, a leading digital experience (DX) company, today announced a partnership with Sirius Computer Solutions, Inc. (Sirius), a national integrator of technology-based business solutions, to help e-Commerce companies engage their customers more deeply without disrupting their current operations or forcing them to discard existing business and technical investments.
CoreMedia and Sirius target IBM WebSphere Commerce customers in the expanding Experiential Commerce market with integrated solutions that deliver immersive shopping experiences that seamlessly blend marketing, social and commerce information in real time. The partnership benefits from a common vision of incremental innovation, an iterative approach that enables customers to leverage their existing investments and move at their own pace, while securing long-term competitive advantage.
The joint offering combines Sirius’ extensive e-Commerce expertise with CoreMedia’s advanced digital content and asset management solution for e-Commerce, CoreMedia LiveContext. Working together, both companies aim to transform traditional catalog-driven shopping sites into engaging, multi-channel customer experiences that inspire, inform and convert.
A Pragmatic Approach That Ensures Immediate Value and Long-term Success
Many traditional online stores are focused on products, promotions and transactions. They’re efficient, secure and fast — but far from inspiring. An increasing number of companies are interested in pursuing a broader approach called “Experiential Commerce” that aims to address this imbalance by providing shoppers with more relevant, inspirational, entertaining and informative content at every point in the customer journey.
Unfortunately, attempts to improve the visual appeal of online stores or introduce more engaging content into the mix often fail because companies are encouraged to pursue a “big bang” approach that requires them to “rip-and-replace” expensive technology and proprietary business logic that took years to assemble. Companies that do business online face enormous competitive pressures and cannot afford to disrupt their operations with complex, expansive and expensive project implementations. To address these challenges, CoreMedia and Sirius are pioneering a more pragmatic “grow-as-you-go” approach to support companies at every stage of their growth and allow them to retain complete control over the customer experience.
Proven Technology and Market Leadership
CoreMedia LiveContext customers, including leading global brands such as Office Depot, Homebase, David’s Bridal, Boots Pharmacy, Calvin Klein and Tommy Hilfiger, are benefiting from up to a 36% year-to-year increase in online visitors and a 60% increase in multichannel sales, while improving business user productivity by as much as 75%. But increased sales and customer engagement are only half of the story. CoreMedia and Sirius provide business users – including product merchandisers and digital marketing managers – with an intuitive editorial interface that give them greater control over the management and delivery of content – significantly improving their efficiency and time-to-web.
As an award-winning IBM Business partner and one of the largest IT solutions integrators in the U.S., Sirius Computer Solutions is ideally suited to partner with CoreMedia on this cutting edge initiative. Sirius offers integrated technology solutions that meet the requirements of the full range of organizations, from small businesses with fewer than 500 employees to large enterprises with thousands of employees and hundreds of locations.
Sirius was named top Web Experience IBM Software Partner in 2012 and continues to receive positive recognition in the B2C and B2B e-Commerce industries. The award highlights the commitment and services capabilities Sirius has demonstrated by meeting its clients’ requirements to address business challenges with web experience solutions.
“As e-Commerce expands in both scope and importance, it creates new challenges for companies hoping to provide unified customer experiences that differentiate, generate revenue and improve customer loyalty,” said Glenn Conradt, VP of Global Marketing at CoreMedia. “By uniting CoreMedia’s advanced experiential commerce technology with Sirius Computer Solutions’ deep and long-standing experience as an e-Commerce expert and IBM integrator, we believe that we will be uniquely positioned to help customers overcome the technology and business barriers than inhibit innovation and agility.”
“Sirius is excited to partner with CoreMedia to deliver advanced solutions that improve our clients’ experiential commerce offerings,” said Rick Bailer, Senior Vice President of Sales for Sirius. “Together we can help our clients achieve deep real-time integrations between their e-Commerce and content management systems, improve business operations and ROI, and increase competitiveness in an omni-channel world.”
CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-Commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty. Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany.
About Sirius Computer Solutions
Sirius is a national integrator of technology-based business solutions that span the data center and other lines of business. Built on products and services from the world’s top technology companies, Sirius solutions are installed, configured and supported by our dedicated teams of highly certified experts. Sirius is focused on helping organizations of all sizes reduce cost and complexity, improve service levels, and minimize risk through the implementation of strategic solutions that include cloud, analytics, mobility, security, IT infrastructure optimization and more. For more information about Sirius, visit www.siriuscom.com.