Know the Benefits of Building a Mass Notification Ecosystem

The biggest benefit of building a mass notification ecosystem is that it can be done without needing to make a huge investment in new technology. Let 2019 ‘ASTORS’ Awards Program competitor show you how build a mass notification ecosystem, with many tools your organization probably already has in place.
The biggest benefit of building a mass notification ecosystem is that it can be done without needing to make a huge investment in new technology. Let 2019 ‘ASTORS’ Awards Program competitor show you how build a mass notification ecosystem, with many tools your organization probably already has in place.

By Pat Scheckel, Executive Vice President of Product Management at Singlewire Software

Defining a Mass Notification Ecosystem

In any organization, there are devices and systems in place to help keep people safe and informed during an emergency.

However, many organizations do not fully realize the potential of these devices by integrating them into a mass notification ecosystem.

Instead, they exist as disparate pieces of technology, which can mean precious time and energy is wasted when a crisis situation occurs.

By tying those systems together, your organization can deploy a more effective response with messages that are more likely to reach 100 percent of your people.

(When an emergency occurs, you want to leverage every tool at your disposal to help get the word out. Building a mass notification ecosystem can do just that, and many of with devices you may already own. Courtesy of Singlewire Software and YouTube. Posted on Feb 28, 2019.)

A mass notification ecosystem is all of the tools and systems your organization can utilize to send and receive emergency alerts.

With the help of the right mass notification solution, you can have all of these pieces of technology communicate with each other, so that with the push of a button, you can send audio and text messages throughout your organization to make people aware of an emergency event.

In this article, I’ll walk through the benefits of building a mass notification ecosystem, and best practices for how to do it.

The right mass notification system will act as a central hub to manage which devices receive a message during an emergency.
The right mass notification system will act as a central hub to manage which devices receive a message during an emergency.

Leverage What You Already Own

The biggest benefit of building a mass notification ecosystem is that it can be done without needing to make a huge investment in new technology.

Your organization probably has many tools already in place.

Different industries may offer opportunities for different integrations.
Different industries may offer opportunities for different integrations.

Here are elements that make up a strong ecosystem, and how they can be utilized for mass notification.

IP phones:

  • Typically found at most work stations or in most rooms, IP phones can be used to broadcast live or recorded audio with safety instructions.
  • This offers an intrusive means to grab people’s attention.
  • IP phones with displays can also show text and icons about the emergency taking place.

IP speakers:

  • Placed throughout facilities, IP speakers can extend the reach of your audio broadcasts to those who may be away from their desk phones.
  • Some IP speakers will include digital signage so audio, text and visual messages can be delivered in tandem.

Digital signage:

  • In addition to digital signage attached to IP speakers, some organizations may have digital signs around their facilities such as flat-screen televisions.
  • These can be used to share emergency notifications with text and images.

Computer desktops:

  • Similar to IP phones, computer desktops are likely to be at most works stations or in most rooms.
  • Using the right tools, alerts that display on desktops can pop-up in front of other applications and even unmute the computer to share information via audio.

Mobile devices:

  • The devices listed above are great tools for sending emergency notifications within a building or campus, but mobile devices help alert people that are away and prevent them from entering dangerous situations.
  • They also offer a variety of
  • message delivery types including SMS text, push notification, phone calls and email.

Panic buttons:

  • Physical panic buttons help trigger messages quickly.
  • Placed in strategic locations, they offer a discrete and easy method for getting the word out.
  • Panic buttons can also be configured on certain IP phones and as shortcuts on desktop computers.

Fire alarms:

  • With the right mass notification system, parameters can be set to trigger
  • notifications when a fire alarm goes off.
  • This is particularly helpful for warning people to stay away from a building.

Door access:

  • Mass notification systems can also trigger other systems, such as door access controls.
  • If you need trigger a lockdown, you can send alerts and trigger doors to lock to prevent unauthorized access into a building or room.

Different industries may offer opportunities for different integrations.

For example, RFID tags in healthcare can trigger alerts when patients wander out of designated areas.

Manufacturing facilities can tie alerts into ammonia sensors, temperature sensors and eye wash stations.

Having a good understanding of your facilities and your needs will help you determine which elements will be most effective during a crisis.

(Learn More from Customer Viewpoint: Walton Central School District, showcases their enhanced student safety with InformaCast emergency mass notification. Courtesy of Singlewire Software and YouTube. Posted on Feb 28, 2019.)

Manage the Incident

Many events require more than a single message to be sent.

They are evolving situations that require careful management by a group of highly skilled people, all interacting in real time.

A mass notification ecosystem that has pre-built hooks into your collaboration platform can make this process much easier.

Unify Your Ecosystem

Now that you understand the different physical elements of a mass notification system, you need a way to bring everything together.

The right mass notification system will act as a central hub to manage which devices receive a message during an emergency.

An open API will offer more options for integrations, and be sure to look for a system that can provide an ecosystem that includes mobile and on-premises notification.

Many can do one or the other, but few can do both. This is a critical consideration as it provides the best chance for reaching everyone with the information they need to stay safe.

With this component bringing your disparate systems together you’ll be able to leverage several benefits when sending mass notifications.

First, you’ll be able to utilize consistent messaging. Messages can be configured in the mass notification software then sent to devices.

Having a good understanding of your facilities and your needs will help you determine which elements will be most effective during a crisis.
Having a good understanding of your facilities and your needs will help you determine which elements will be most effective during a crisis.

Since you aren’t utilizing different systems for sending a message, you can have confidence knowing that everyone receives the same information, minimizing confusion about what actions people should take.

Second, you’re going to be able to activate those messages more quickly and easily.

With the proper configurations, triggering notifications can be as easy as pushing a button on a desk phone, which can then deliver a message to every other connected device in your ecosystem.

Finally, by reaching all of your devices, you are reducing the chance that someone misses a notification.

If you’re only sending messages through one channel, you can run the risk of someone not being aware that a potentially dangerous situation is taking place.

Messages can be configured in the mass notification software then sent to devices.
Messages can be configured in the mass notification software then sent to devices.

When you leverage multiple channels simultaneously, that risk is minimized.

Building a comprehensive mass notification ecosystem helps you enhance safety and communication in your organization, keeping people out of harm’s way and deploying effective responses to crisis situations.

About the Author:

Pat Scheckel
Pat Scheckel, Executive VP of Product Mgmt at Singlewire Software

Pat Scheckel joined Singlewire Software in 2010 and is currently responsible for marketing and product management. Pat’s objectives include delivering an outstanding customer experience, demand generation and content development.

Pat has more than 20 years of experience in the technology industry, and holds a bachelor of business administration degree in marketing and risk management from the University of Wisconsin, Madison, and an MBA with a concentration in information systems from the University of Minnesota.

InformaCast Fusion 1st Nomination in the 2019 ‘ASTORS’ Awards Program

As a 2019 ‘ASTORS’ Homeland Security Awards Program Competitor, Singlewire Software will be competing against the industry’s leading providers of Innovative Mass Notification Solutions.

Good luck to InformaCast Fusion on becoming a Winner of the 2019 American Security Today’s Homeland Security Awards Program!

Nominations are now being accepted for the 2018 ‘ASTORS’ Homeland Security Awards at https://americansecuritytoday.com/ast-awards/.

AST-Image-of-Eagle-and-Flag-resized-2

Comprehensive List of Categories Include:

Access Control/ Identification Personal/Protective Equipment Law Enforcement Counter Terrorism
Perimeter Barrier/ Deterrent System Interagency Interdiction Operation Cloud Computing/Storage Solution
Facial/IRIS Recognition Body Worn Video Product Cyber Security
Video Surveillance/VMS Mobile Technology Anti-Malware
Audio Analytics Disaster Preparedness ID Management
Thermal/Infrared Camera Mass Notification System Fire & Safety
Metal/Weapon Detection Rescue Operations Critical Infrastructure
License Plate Recognition Detection Products And Many Others!

Don’t see a Direct Hit for your Product, Agency or Organization?

Submit your category recommendation for consideration to Michael Madsen, AST Publisher at: mmadsen@americansecuritytoday.com.

(InformaCast Fusion is a hybrid cloud notification platform for reaching people wherever they are with text, audio, and images. Courtesy of Singlewire Software and YouTube. Posted on Apr 5, 2017.)

Singlewire Wins Bronze in the 2018 ‘ASTORS’ Homeland Security Awards Program

Singlewire Software

2018 ASTORS Bronze

  • Best Mass Notification System-Application

  • InformaCast Fusion

The Annual ‘ASTORS’ Awards Program is specifically designed to honor distinguished government and vendor solutions that deliver enhanced value, benefit and intelligence to end users in a variety of government, homeland security and public safety vertical markets.

William "Bill" Bratton, former police commissioner of the New York Police Department (NYPD), the Boston Police Department (BPD) and former chief of the Los Angeles Police Department (LAPD), will speak at the 2019 'ASTORS' Homeland Security Awards Luncheon at ISC East 2019, on Wednesday, November 20th, at the Jacob Javits Convention Center (Courtesy of Teneo Risk)
Bill Bratton, former police commissioner of the New York Police Department (NYPD), the Boston Police Department (BPD) and former chief of the Los Angeles Police Department (LAPD), will speak at the 2019 ‘ASTORS’ Homeland Security Awards Luncheon at ISC East 2019.

The 2018 ‘ASTORS’ Awards Program drew an overwhelming response from industry leaders with a record high number of corporate and government nominations received, as well as record breaking ‘ASTORS’ Presentation Luncheon Attendees, with top firms trying to register for the exclusive high – end luncheon and networking opportunity – right up to the event kickoff on Wednesday afternoon, at the ISC East registration!

Over 130 distinguished guests representing National, State and Local Governments, and Industry Leading Corporate Firms, gathered from across North America, Europe and the Middle East to be honored among their peers in their respective fields which included:

2018 ASTORS

  • The Department of Homeland Security
  • The Federal Protective Service (FPS)
  • Argonne National Laboratory
  • The Department of Homeland Security
  • The Department of Justice
  • The Security Exchange Commission Office of Personnel Management
  • U.S. Customs and Border Protection
  • Viasat, Hanwha Techwin, Lenel, Konica Minolta Business Solutions, Verint, Canon U.S.A., BriefCam, Pivot3, Milestone Systems, Allied Universal, Ameristar Perimeter Security and More!

The Annual ‘ASTORS’ Awards is the preeminent U.S. Homeland Security Awards Program highlighting the most cutting-edge and forward-thinking security solutions coming onto the market today, to ensure our readers have the information they need to stay ahead of the competition, and keep our Nation safe – one facility, street, and city at a time.

The 2018 ‘ASTORS’ Homeland Security Awards Program was Proudly Sponsored by ATI SystemsAttivo NetworksAutomatic SystemsDesktop Alertand Royal Holdings Technologies.

2018 Champions Edition

See the 2018 ‘ASTORS’ Champions Edition – ‘Best Products of 2018 ‘ Year in Review’ for in-depth coverage of the outstanding products and services of firms receiving American Security Today’s 2018‘ASTORS’ Homeland Security Awards.’

Nominations for the AST 2019 ‘ASTORS’ Homeland Security Awards Program will officially open as of January 1st, 2019 at americansecuritytoday.com.

Enter Early to Maximize Media Coverage of your Products and Services at Kickoff, and Get the Recognition Your Organization Deserves!

And be sure to Register Early for the 2019 ‘ASTORS’ Awards Presentation Luncheon at ISC East 2019 to ensure your place at this limited- space event!

2018 'ASTORS' Homeland Security Awards Luncheon at ISC East
2018 ‘ASTORS’ Homeland Security Awards Luncheon at ISC East

Why the 2019 ‘ASTORS’ Homeland Security Awards Program?

American Security Today’s comprehensive Annual Homeland Security Awards Program is organized to recognize the most distinguished vendors of physical, IT, port security, law enforcement, and first responders, in acknowledgment of their outstanding efforts to ‘Keep our Nation Secure, One City at a Time.’

Why American Security Today?

American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 70,000 readers at the Federal, State and local levels of government as well as firms allied to government.

The old traditional security marketplace has been covered by a host of security publications that have changed little over many years.

American Security Today brings forward a fresh compelling look and read with our customized digital publications that provides our readers with solutions to their challenges.

Our Editorial staff provides a full plate of topics for our AST monthly digital editions, AST Website and AST Daily News Alerts.

The editorial calendar and AST’s high drawing website features 23 different Technology and Marketing Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities and Emergency Response among others.

These sectors are part of the new integration, where these major applications communicate with one another in a variety of solutions to protect our cities and critical infrastructure.

AST has Expanded readership into vital Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other Potential targets of terrorism.

Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – enticing targets for extremist or lone wolf attacks due to the large number of persons and resources clustered together.