NEC Rebrands Biometrics & ID Division (Learn More, Multi-Video)

NEC Corporation of America (NEC) is rebranding it biometrics division, widely known for its award-winning suite of facial, fingerprint, palm print and multi-modal biometrics identification solutions, to reflect its expanding market offerings.

The rebranded division, NEC Advanced Recognition Systems, was formerly known as NEC Biometrics Solutions.

The global market for biometric technology, now estimated to exceed $20 billion (USD) over the coming decade, points to continued proliferation of biometrics technology beyond government and public sectors to airports, critical infrastructure, entertainment, malls, stadiums, hospitality, financial services and retail markets.

(NEC World’s No. 1 Face Recognition Solution, NeoFace. Courtesy of NEC Corporation and YouTube)

Such applications demand convergence of identity with access management and solutions that offer secure, frictionless access, provide more positive experiences, shorter lines and improved utilization of resources.

Increased analytics can also provide tools for better forecasting and planning and can turn the focus from crime solving to crime prevention.

“NEC’s Advanced Recognition System reflects the company’s commitment to this growing market opportunity and our selection of 3 key words, People, Patterns and Predictions, crystalizes our new mission and aligns our new solutions and services,” said Raffie Beroukhim, senior vice president, Advanced Recognition Systems Division, NEC Corporation of America.

(NeoFace for access control, is the world fastest and most accurate face recognition technology. Courtesy of NEC Corporation and YouTube)

NEC’s Advanced Recognition Systems primary mission is to serve citizens and the people who protect them.

Whether keeping the public safe at home, supporting troops overseas, improving the experience of travelers, or providing the right identity at the right time, our advanced recognition systems supply trusted intelligence to help build safer and brighter communities.

NEC’s cutting-edge Advanced Recognition Systems can also pinpoint valuable patterns for solving crimes, strengthening national security, identifying trends and efficiencies for tech-savvy businesses.

Instead of simply gathering and reporting data, NEC’s technologies analyze intelligence to predict public safety threats, alert agencies to emerging global concerns, pinpoint potential risks in high-traffic venues, and provide invaluable input to critical business decisions and help enable their diverse missions.

To meet the demands of this new market, NEC will rely on its local and global systems integration experience, in-house technology and key third-party partnerships.

“We are committed to understanding our client’s challenges first, and assist them with a full solution implementation in comparison to any specific biometric technology or tool,” concluded Beroukhim.

NECNEC Corporation of America (NEC) is a leading technology integrator providing solutions that improve the way people work and communicate.

NEC delivers integrated Solutions for Society that are aligned with our customers’ priorities to create new value for people, businesses and society, with a special focus on safety, security and efficiency.

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