PlateSmart ARES Competes in AST Homeland Security Awards (Video)

smarter solution for fixed deployments with PlateSmart

PlateSmart is the recognized industry leader in Automatic License Plate Recognition (ALPR) technology.

The company’s suite of products has won multiple industry awards including three consecutive Govies awards in 2014, 2015, and 2016.

PlateSmart has taken the lead in moving ALPR beyond its traditional role in law enforcement into counter-terrorism, business intelligence, and more through its disruptive industry-first software-only technology and affordable pricing structure.

(Take a Moment to Learn why ALPR and ALPR-based video analytics are needed now more than ever… and why PlateSmart’s ALPR solutions are the best choice for your needs! – Courtesy of PlateSmart and YouTube)

Its products are currently in use by city surveillance systems, universities, maritime ports, hospitals, military bases (including Naval Station Pearl Harbor), and retail stores (including a major national chain), just to name a few.

These facilities are located all over the world.

Additionally, PlateSmart was awarded a contract to supply ALPR technology for New York City MTA’s Bridges and Tunnels in the largest and perhaps most important new ALPR deployment in the history of the industry.


ARES, PlateSmart’s flagship product, represents the culmination of ALPR technology that encompasses both fixed-location and mobile deployments.

As a software-only ALPR solution, ARES does not require any proprietary hardware to function and works with a wide variety of readily available off-the-shelf cameras.

This makes ARES not only the most versatile, but also the most cost-effective ALPR technology on the market.

Competing systems require dedicated processing hardware and proprietary cameras, which makes them expensive to purchase, difficult to deploy, and even more costly to upgrade.

ARES has overcome all of these challenges with PlateSmart’s wholly-owned technology, resulting in a powerful enterprise ALPR solution that is unparalleled in its affordability and ease of deployment.

ARES utilizes the exclusive PlateSmart ALPR engine, which performs true image analysis of full-color video images.

PlateSmart Fixed Camera

Whereas other systems are limited to performing Optical Character Recognition (OCR), which can only read alphanumeric characters in a video frame, ARES uses an Object Recognition algorithm which enables it to extract not only alphanumerics, but also other vehicle identifiers such as state jurisdiction and vehicle make.

This means that ARES can more easily detect stolen vehicles or vehicles likely to be involved in criminal activity. ARES can extract more data from video than any competing ALPR solution.

Furthermore, competing systems rely on infrared (IR) light, which means they can only read license plates with reflective coatings. ARES can read both reflective and non-reflective plates.

PlateSmart has also equipped ARES with a state-of-the-art High-Definition (HD) capability that enables the system to capture license plates from multiple regions of interest in the same video image.

In addition to these groundbreaking features, ARES also incorporates data mining and analytic capabilities not found in any other solution of its type.


ARES can detect suspicious vehicle movement patterns that could, for example, indicate that a criminal or terrorist is targeting a particular facility.

The system can also keep counts of vehicles in parking facilities and tell the user how long a vehicle has been onsite.

Capabilities such as these are invaluable not only to security and law enforcement agencies, but also to businesses, which can use them to gather valuable data about their customers.

Additionally, ARES is an open platform that integrates with the most popular Video Management Systems (VMS) on the market, by manufacturers such as Avigilon, Exacq, Milestone, OnSSI, Pelco, Vidsys, and more.

ARES is a proven trendsetter.

By emphasizing fixed-location ALPR over the traditional mobile approach, ARES is leading the way in improving coverage, reducing costs, and making the job of law enforcement easier.

With traditional systems, ALPR is only effective where the patrol car on which it is mounted is active, meaning a criminal or terrorist suspect can avoid detection simply by avoiding patrol cars.

With ARES-equipped fixed-location cameras deployed in strategic locations throughout a city, coverage is 24/7 and is easily managed by a central authority that can deploy police units wherever and whenever they are needed.

(Learn More about ARES, courtesy of PlateSmart and YouTube)

Not only is this methodology more reliable, it relieves already busy police officers from the responsibility of having to learn and manage a new piece of technology.

Information can be fed to them in real time via PlateSmart’s exclusive Remote Viewer as they close in on the suspect, allowing them to be alert and aware of their surroundings.

ARES accomplishes all of this for a fraction of the cost of competing systems.

ARES has also shown itself to be a trendsetter in edge-based processing with the introduction of its cloud-backed Software-as-a-Service (SaaS) model, which is scalable to meet the rapidly growing needs of any agency or business.

Furthermore, the software is being successfully embedded directly into surveillance cameras.

PlateSmart network

ARES has also set a new standard in collaborative networking through the introduction of the PlateSmart Network, a secure peer-to-peer data sharing protocol that enables one ARES user to share its license plate capture data with other ARES users.

With the PlateSmart Network in operation, a private business can automatically send its captures directly to local law enforcement to check against criminal databases.

If a person of interest drives onto the property, police can be automatically dispatched to the location without the necessity of a phone call.

In short, ARES is unquestionably the best License Plate Recognition solution available, and its potential is virtually limitless.

PlateSmart New Logo

Additionally, PlateSmart has long been recognized as the ALPR industry standard-bearer and is considered a go-to source in the press for articles on the subject.

The company is continually working to innovate and ensure its continued leadership position in the market in 2017. All of these factors clearly demonstrate that ARES is the best choice to receive the 2016 ASTORs Award for Best License Plate Recognition System.

Good luck to PlateSmart ARES on becoming a Winner of the American Security Today’s Homeland Security Awards Program!

AST Homeland Security Award Astor