The Media Trust, a global leader in monitoring and protecting the online and mobile ecosystem, announces the availability of Media Scanner™ services to enable website governance from a security, risk and operations perspective. The only solution of its kind, the Media Scanner suite provides enterprise leadership—CIOs, CISOs, Risk, Legal, Compliance and Website Operations teams—with real-time visibility and exacting control over the third-party vendors executing on their digital properties. More specifically, these services provide real-time vendor certification, malware detection, data protection, encryption compliance and website performance management through the continuous, 24/7 monitoring, inspecting and analyzing of all third-party vendors executing on a client’s website, which significantly strengthens an enterprise’s security and compliance posture by eliminating this long-standing gap in website governance.
Media Scanner’s continuous detection and ongoing monitoring of a website’s third-party activity provides cross-enterprise management teams with the ability to identify and manage external website vendors—including analysis of vendor activity, authorization of services and performance evaluation. As a result a detailed audit trail is generated that helps to enforce internal IT, security and risk policies as well as any government regulations covering data privacy. A dashboard provides a high-level view of all non-compliant, suspicious, malicious or performance-sapping activity generated by third-party vendors. Clients can easily configure the dashboard to reflect their vendor approval process as well as schedule reports to be generated on demand, daily, weekly or any client-defined frequency.
“Today the accountability for enterprise website management spans IT, Security, Risk, Legal and Compliance departments—essentially, it’s not owned by any one group yet it’s the responsibility of everyone,” says Chris Olson, The Media Trust’s CEO and co-founder. “Media Scanner’s services are a game changer, because they are the first and only way to accurately identify and coordinate the management of external vendors, an essential step in governing website operations. With this governance in place, enterprises significantly reduce their exposure to compliance violations, web-based malware attacks and data leakage, while simultaneously improving their website’s overall performance.”
Third-party website vendors—which include data management platforms, content delivery networks, social media tools, customer identification platforms, content recommendation engines, and more—play a critical role in delivering the online and mobile user experience. They operate, however, outside the enterprise infrastructure, with IT and Information Security teams having no visibility of or control over the vendors’ actions. This lack of control exposes the organization to unnecessary risk as well as violations of internal policies and government regulations.
Monitoring a client’s website from distinct physical locations in more than 500 cities in 65 countries, Media Scanner automatically detects, analyzes and alerts in real time on all anomalous and suspicious activity, including malware, unencrypted calls, unauthorized data collection and site performance issues caused by third-party vendor code.
To conduct its continuous, 24/7 client-side monitoring, Media Scanner uses a wide variety of online and mobile browser/OS, device, geography and user behavior profile combinations to analyze millions of websites, including 25,000 of the world’s most heavily-trafficked sites, and more than 10 million digital ad tags each day.
To learn more about Media Scanner’s suite of website governance services, please visit The Media Trust in booth #4254 at the National Retail Federation’s Annual Convention, January 18 or 19 in New York’s Javits Center.
About The Media Trust
The Media Trust works with the world’s largest, most-heavily trafficked digital properties to provide real-time security, first-party data protection and privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices.
As the global leader in monitoring the online and mobile ecosystems, The Media Trust leverages a physical presence in 65 countries and 500 cities around the globe to continuously scan websites, ad tags and mobile apps and alert on anomalies affecting websites and visitors alike. More than 500 publishers, ad networks, exchanges, agencies and corporates—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand. www.themediatrust.com