TruU Named Newest Competitor in the 2021 ‘ASTORS’ Awards Program

Ready to make the jump to passwordless authentication? Enjoy complete and robust passwordless authentication for your entire workforce and eliminate the possibility of phished or stolen passwords with TruU. Integrate into major enterprise identity stores and IT infrastructure and ensure compatibility with your environment.
Ready to make the jump to passwordless authentication? Enjoy complete and robust passwordless authentication for your entire workforce and eliminate the possibility of phished or stolen passwords with TruU. Integrate into major enterprise identity stores and IT infrastructure and ensure compatibility with your environment.

Still Using Passwords? TruU can do better

  • 80% of breaches start with compromised credentials

  • $2.1 Trillion Global cost of data breaches in FY 2019

  • -5% Drop in stock price the day a breach is announced

TruU Inc., a new competitor in the 2021 ‘ASTORS’ Homeland Security Awards Program, offers a Passwordless Workforce Identity Management Solution designed to use a unique combination of self-sovereign biometrics and behavioral biometrics to create the most frictionless access user experience for physical resources and computing systems.

(See how TruU breaks the barrier holding back enterprise passwordless solutions today with its patented BLE proximity detection and signaling. Courtesy of TruU and YouTube. Posted on Nov 20, 2020.)

TruU works across the broadest range of enterprise systems requiring authentication including workstations, applications, VDI, VPN and physical security systems.

Step Up to Passwordless Authentication

Passwordless Multi-Factor Authentication (MFA)

Users no longer need to remember or use passwords and can use proximity BLE logins or local device biometrics to access physical and corporate IT resources.

Behavioral Biometrics

When ready, turn on AIML-powered continuous identity to enable the most frictionless and secure access experience for your end users.

Badge Elimination

Use the same identity solution for physical access to buildings and rooms as you do for your computing resources. Put an end to the identity silos.

Passwordless Virtual desktop infrastructure (VDI)

With the most advanced and complete offering in passwordless today, employees, partners and contractors can access resources on kiosks, thin clients or shared computers.

Step Up to Badge-Less Physical Access Take advantage of a device your employees are already using for nearly every aspect of their lives – their phone. TruU’s Identity Platform enables fluid, frictionless physical access to building entries, doors and data centers.
Step Up to Badge-Less Physical Access – Take advantage of a device your employees are already using for nearly every aspect of their lives – their phone. TruU’s Identity Platform enables fluid, frictionless physical access to building entries, doors and data centers.

Building Entry

Enable frictionless and secure access to your buildings for your employees and contractors through their mobile devices.

Doors

Control access to any door with a TruU Compatible reader using our configurable authentication policies that adjust based on risk and sensitivity.

Data Centers

Monitor and protect your most important computing assets by ensuring only the right people access this valuable resource.

Mobile Access TruU automatically issues virtual badges to your users’ mobile devices and determines how and when those virtual badges can be used in your environment.
Mobile Access – TruU automatically issues virtual badges to your users’ mobile devices and determines how and when those virtual badges can be used in your environment.

Easy Integration

TruU integrates seamlessly with existing IAM infrastructure.

User Enrollment

Create a TruU profile through one of several ways and activate for authorization.

Local Private Key

No central password repository to steal, cryptographic keys stored on local roots of trust.

End-to-End Access

Passwordless access to everything from desktops to applications to VDI

Frictionless Digital Access – Eliminate the risk of data breach caused by unsecure passwords

Workstations

Online or offline frictionless access to Windows and Mac computers regardless of built-in OS or device biometric support

Applications

Passwordless access to on-premises or cloud applications that interoperates seamlessly with your existing SSO infrastructure and makes even mobile SSO a next-level experience

Servers

Enable access to Linux or Windows-based servers and protect your privileged administrative users from credential theft or harvesting, with or without 3rd party Privilege Access Management solutions

VPN

Leverage your existing VPN infrastructure to enable contractors and your employee workforce using our out-of-the-box RADIUS and SAML support

TruU is made up of a group of technologists committed to the idea that workplace security should be fluid, seamless, simple and frictionless.

Current solutions available on the market today are complicated and unsecure, and in most cases digital and physical security are separated.

With TruU the future is available today.

Through the company’s solution, organizations can simplify the complexity of their identity management infrastructure, eliminate the risk of data breach from compromised credentials and lower the user maintenance costs associated with traditional credentials.

To Learn More, please visit truu.ai.

TruU to Compete in the 2021 ‘ASTORS’ Awards Program

American Security Today’s ‘ASTORS’ Homeland Security Awards program is now in its Sixth Year and continues to recognize the Outstanding Innovations of top firms and agencies in the Homeland Security and Public Safety fields.

2020 was a very challenging year for everyone due to the COVID-19 pandemic and the much heralded AST ‘ASTORS’ Awards Winners Presentations and exclusive Luncheon at the Jacob Javits Center in NYC had to be canceled and rescheduled for 2021 due to the virus.

Mike Madsen, Publisher, American Security Today
Mike Madsen, Publisher, American Security Today

However, the 2020 ‘ASTORS’  Homeland Security Awards Program was again a huge success and many new categories were added including a section for COVID-19 Detection and Innovation.

The 2020 ‘ASTORS’ Awards Program was sponsored by ATI SystemsAttivo NetworksAutomatic SystemsDesktop Alert, X.Labs and Reed Exhibitionsevery one a returning Sponsor from 2020, 2019 and More.

Nominations are now being accepted for the 2021 ‘ASTORS’ Homeland Security Awards at https://americansecuritytoday.com/ast-awards/.

Comprehensive List of Categories Include:

Access Control/ Identification Personal/Protective Equipment Law Enforcement Counter Terrorism
Perimeter Barrier/ Deterrent System Interagency Interdiction Operation Cloud Computing/Storage Solution
Facial/IRIS Recognition Body Worn Video Product Cyber Security
Video Surveillance/VMS Mobile Technology Anti-Malware
Audio Analytics Disaster Preparedness ID Management
Thermal/Infrared Camera Mass Notification System Fire & Safety
Metal/Weapon Detection Rescue Operations Critical Infrastructure
License Plate Recognition Detection Products And Many Others!
COVID Innovations And Many Others!

 

Don’t see a Direct Hit for your Product, Agency or Organization?

The World Health Organization (WHO) declared the 2019–20 coronavirus outbreak a Public Health Emergency of International Concern (PHEIC) on 30 January 2020 and a pandemic on 11 March 2020. Local transmission of the disease has occurred across all fifty states in the America.

With the unprecedented occurrence of the COVID-19 pandemic, the focus of the safety and security industries has realized the need to increase innovations to address the daily growing challenges.

As such AST aims to make sure these firms and professionals are reflected in the 2021 ‘ASTORS’ Awards Program, so we’d like to encourage you to submit appropriate categories recommendations and include COVID-19 Frontline Professionals in your Nominations to see that these Professionals, Facilities, and Vendors receive the Recognition they Deserve!

Submit your category recommendation for consideration to Michael Madsen, AST Publisher at: mmadsen@americansecuritytoday.com.

Why American Security Today?

The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.

The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.

American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 75,000 readers at the Federal, State and local levels of government as well as firms allied to government.

American Security Today brings forward a fresh compelling look and read with our customized digital publications that hold readers eyes throughout the story with cutting edge editorial that provides solutions to their challenges.

Harness the Power of the Web – with our 100% Mobile Friendly Publications

AST puts forward the Largest and Most Qualified Circulation in Government with Over 75,000 readers on the Federal, State and Local levels.
AST puts forward the Largest and Most Qualified Circulation in Government with Over 75,000 readers on the Federal, State and Local levels.

The AST Digital Publications is distributed to over 75,000 qualified government and homeland security professionals in federal, state and local levels.

‘PROTECTING OUR NATION, ONE CITY AT A TIME’

AST Reaches both Private & Public Experts, essential to meeting these new challenges.

Today’s new generation of public safety and security experts need real-time knowledge to deal with domestic and international terrorism, lone wolf attacks, unprecedented urban violence, shifts in society, culture and media bias – making it increasingly difficult for Homeland Security, Law Enforcement, First Responders, Military and Private Security Professionals to implement coordinated security measures to ensure national security and improve public safety.

American Security Today

These experts are from Government at the federal, state and local level as well as from private firms allied to government.

AST provides a full plate of topics in our AST Monthly Magazine Editions, AST Website and AST Daily News Alerts, covering 23 Vital Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities, and Emergency Response among others.

AST has Expanded readership into integral Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other potential targets of terrorism.

Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – all enticing targets due to the large number of persons and resources clustered together.

To learn more about the 2020 ‘ASTORS’ Homeland Security Award Winners solutions, Check Out the New 2020 ‘ASTORS’ CHAMPIONS Edition Fully Interactive Magazine – the Best Products of 2020 ‘A Year in Review’.

The Annual CHAMPIONS edition includes a review of the ‘ASTORS’ Award Winning products and programs, highlighting key details on many of the winning firms products and services, includes video interviews and more.

It is your Go-To source throughout the year for ‘The Best of 2020 Products and Services‘ endorsed by American Security Today, and can satisfy your agency’s and organization’s most pressing Homeland Security and Public Safety needs.

From Physical Security (Access Control, Critical Infrastructure, Perimeter Protection and Video Surveillance Cameras and Video Management Systems), to IT Security (Cybersecurity, Encryption, Data Storage, Anti-Malware and Networking Security – Just to name a few), the 2020 ‘ASTORS’ CHAMPIONS EDITION has what you need to Detect, Delay, Respond to, and Mitigate today’s real-time threats in our constantly evolving security landscape.

It also includes featured guest editorial pieces from some of the security industry’s most respected leaders, and recognized firms in the 2020 ‘ASTORS’ Awards Program.

  • For a complete list of 2020 ‘ASTORS’ Award Winners, click here.

For more information on All Things American Security Today, and the 2021 ‘ASTORS’ Awards Program, please contact Michael Madsen, AST Publisher at mmadsen@americansecuritytoday.com.

AST strives to meet a 3 STAR trustworthiness rating, based on the following criteria:

  • Provides named sources
  • Reported by more than one notable outlet
  • Includes supporting video, direct statements, or photos

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