Genasys Inc. (formerly LRAD), a critical communications company which has been Recognized every year – in the Annual ‘ASTORS’ Homeland Security Awards Program, recently received $1.4 million in new public safety mass notification orders from the cities of Laguna Beach and Newport Beach in southern California.
Under the orders, the Company’s unified platform of LRAD® voice broadcast systems integrated with Critical Communications as a Service (CCaaS) software will be installed at multiple locations within the cities.
“The successful installation and utilization of the initial Genasys LRAD systems installed in Laguna Beach in 2018 led to this award of a city-wide outdoor warning network,” explained Richard S. Danforth, CEO of Genasys.
(See an LRAD warning system in Action, in the City of Laguna Beach CA. Laguna Beach selected LRAD to install as an emergency notification system in its downtown area and beaches. Courtesy of Genasys Inc. and YouTube. Posted on Mar 27, 2019.)
“In addition to the initial systems in the downtown retail district and two popular beach areas, several more networked Genasys installations will be located throughout Laguna Beach.”
“We’re in a city that has a lot of hazards,” commented Jordan Villwock, Laguna Beach Emergency Operations Coordinator.
“We need to be prepared to alert and warn our residents appropriately, effectively and efficiently.”
“Newport Beach conducted a thorough evaluation of the market and selected the industry-leading voice clarity, area coverage and reliability of Genasys systems after discovering that most of the city’s outdated mechanical air raid sirens were non-functional,” added Mr. Danforth.
From the August 13, 2019 City of Newport Beach City Council Staff Report:
“A key improvement over the existing system is voice command capabilities.”
“During a disaster, public safety officials can sound the siren and then give voice commands over the speaker system instructing community members on exactly what to do…”
The Company’s integrated platform of LRAD voice broadcast systems and CCaaS software features multi-modal remote activation and control, satellite connectivity, solar power and battery backup to deliver public safety notifications even when existing power and communication infrastructure fails.
(Learn More. Courtesy of ABC10, Genasys and YouTube. Posted on Sep 27, 2019.)
The systems are also compatible with major emergency warning protocols including the Federal Emergency Management Agency’s Integrated Public Alert & Warning System (IPAWS).
For local, regional or national emergency notifications, the unified Genasys platform supports a full range of communication channels and technologies.
These communication technologies include:
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SMS
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Voice Calls
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LRAD® (Long Range Acoustic Devices®)
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Geo-located Mobile Mass Messaging
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Social Media
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Common Alerting Protocol (CAP)
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IPAWS
“Genasys is revolutionizing the public safety and mass notification markets with the only unified platform that combines audible, highly intelligible voice broadcast systems and digital, CCaaS mobile mass messaging solutions,” Mr. Danforth concluded.
“Our scalable solutions unify community, metropolitan, regional and national emergency warning systems while delivering multi-channel alerts, notifications and instructions to protect the local population and lives.”
Genasys Inc. (formerly LRAD) Wins Multi-Awards in 2019 ‘ASTORS’ Awards
Genasys Inc. (formerly LRAD)
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Best Long Range Acoustic Hailing System
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LRAD 450XL
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The LRAD 450XL is a low profile, lightweight, loud, intelligible Acoustic Hailing Device designed for temporary or fixed mounting on tripods, small vessels, vehicles and remotely operated weapon stations.
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Best Mass Notification System – Hardware
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LRAD SoundSaber-X
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LRAD SS-X mass notification speakers feature a new lightweight, rugged, and highly efficient driver technology that provides exceptional voice intelligibility and utilizes 66% less power to generate 16dB more than the LRAD SS400.
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LRAD has been a Multiple Award Winner in the Annual ‘ASTORS’ Homeland Security Awards Program, for their Fourth Consecutive Year.
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The LRAD SS-X alleviates reflection and echoing to provide uniform acoustic coverage with wide audio dispersion along the short axis and narrow dispersion along the long axis.
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LRAD’s advanced line array speaker technology ensures broadcasts are clearly heard and understood in high ambient noise environments. The thin form factor of the SS-X enables unobtrusive installation.
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*LRAD has been recognized with Multiple Wins in the 2018, 2017 and 2016 ‘ASTORS’ Homeland Security Awards Programs.
The 2019 ‘ASTORS’ Awards Program surpassed expectations with a record number of nominations received from industry leaders and government agencies, and drew over 200 attendees to the ‘ASTORS’ Awards Presentation Banquet – an exclusive gourmet luncheon and networking opportunity which filled to capacity, before having to turn away late registrants.
The event featured an impassioned and compelling keynote address by William J. Bratton, former police commissioner of the New York Police Department (NYPD) twice, the Boston Police Department (BPD), and former chief of the Los Angeles Police Department (LAPD), as he walked attendees through 50 years of American policing history, the impacts on the communities, and the evolution of critical communication capabilities in our post 9/11 landscape.
Commissioner Bratton, one of the world’s most respected and trusted experts on risk and security issues and Executive Chairman of Teneo Risk a global advisory firm, was recognized as the ‘2019 ‘ASTORS’ Person of the Year’ for his Lifetime of Dedication and Extraordinary Leadership in Homeland Security and Public Safety.
Why the 2019 ‘ASTORS’ Homeland Security Awards Program?
American Security Today’s comprehensive Annual Homeland Security Awards Program is organized to recognize the most distinguished vendors of physical, IT, port security, law enforcement, and first responders, in acknowledgment of their outstanding efforts to ‘Keep our Nation Secure, One City at a Time.’
Over 200 distinguished guests representing Federal, State and Local Governments, and Industry Leading Corporate Firms, gathered from across North America, Europe and the Middle East to be honored among their peers in their respective fields which included:
- The Drug Enforcement Administration (DEA)
- National Center for Missing and Exploited Children (NCMEC)
- United States Marine Corps
- The Federal Protective Service (FPS)
- Argonne National Laboratory (ANL)
- United States Postal Inspection Service
- DHS S&T
- United States Marshals Service (USMS)
- The Port Authority of New York & New Jersey Police (PAPD)
- The Department of Justice (DOJ)
- The New York State Division of Homeland Security & Emergency Services (NYS DHSES)
- United States Border Patrol
- AlertMedia, Ameristar Perimeter Security, Attivo Networks, Automatic Systems, Bellevue University, BriefCam, Canon U.S.A., CornellCookson, Drone Aviation, FLIR Systems, Hanwha Techwin, HID Global, IPVideo Corp., Konica Minolta Business Solutions, LenelS2, ManTech, Regroup Mass Notifications, SafeLogic, SolarWinds, Senstar, ShotSpotter, Smiths Detection, TCOM LP, Trackforce, Verint, and More!
Why American Security Today?
The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.
The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.
American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 75,000 readers at the Federal, State and local levels of government as well as firms allied to government.
American Security Today brings forward a fresh compelling look and read with our customized digital publications that hold readers eyes throughout the story with cutting edge editorial that provides solutions to their challenges.
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The AST Digital Publications is distributed to over 75,000 qualified government and homeland security professionals in federal, state and local levels.
‘PROTECTING OUR NATION, ONE CITY AT A TIME’
AST Reaches both Private & Public Experts, essential to meeting these new challenges.
Today’s new generation of public safety and security experts need real-time knowledge to deal with domestic and international terrorism, lone wolf attacks, unprecedented urban violence, shifts in society, culture and media bias – making it increasingly difficult for Homeland Security, Law Enforcement, First Responders, Military and Private Security Professionals to implement coordinated security measures to ensure national security and improve public safety.
These experts are from Government at the federal, state and local level as well as from private firms allied to government.
AST provides a full plate of topics in our AST Monthly Magazine Editions, AST Website and AST Daily News Alerts, covering 23 Vital Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities, and Emergency Response among others.
AST has Expanded readership into integral Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other potential targets of terrorism.
Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – all enticing targets due to the large number of persons and resources clustered together.
To learn more about the 2019 ‘ASTORS’ Homeland Security Award Winners solutions, please go to the 2019 ‘ASTORS’ Championship Edition Fully Interactive Magazine – the Best Products of 2019 ‘A Year in Review’.
The ‘ASTORS’ Champion Edition is published annually and includes a review of the ‘ASTORS’ Award Winning products and programs, highlighting key details on many of the winning firms products and services, includes video interviews and more.
It is your Go-To source throughout the year for ‘The Best of 2019 Products and Services‘ endorsed by American Security Today, and can satisfy your agency’s and organization’s most pressing Homeland Security and Public Safety needs.
From Physical Security (Access Control, Critical Infrastructure, Perimeter Protection and Video Surveillance Cameras and Video Management Systems), to IT Security (Cybersecurity, Encryption, Data Storage, Anti-Malware and Networking Security – Just to name a few), the 2019 ‘ASTORS’ CHAMPIONS EDITION will have what you need to Detect, Delay, Respond to, and Mitgate today’s real-time threats in our constantly evolving security landscape.
It also includes featured guest editorial pieces from some of the security industry’s most respected leaders, and recognized firms in the 2019 ‘ASTORS’ Awards Program.
During public safety threats and critical business events, the Genasys™ unified platform of LRAD® systems, Critical Communications as a Service (CCaaS) software and integrated solutions provide a multi-channel approach to deliver geo-targeted alerts, notifications, instructions and information before, during and after crisis situations.
The company’s critical communication systems are in service in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection and many more.
To learn about advertising opportunities with American Security Today, please contact Michael Madsen, AST Publisher at mmadsen@americansecuritytoday.com.
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