CHERRY Americas Names Greg Peterson New VP & GM

Greg Peterson
Cherry Americas, LLC, announces that Greg Peterson has joined the company as Vice President, General Manager.

CHERRY Americas, back to back Platinum ‘ASTORS’ Award Winner in the 2016 & 2017 AST ‘ASTORS’ Homeland Security Awards Program – for the Best Smart Card/Reader System, and a global leader in computer input device manufacturing, has named Greg Peterson as new Vice President and General Manager.

In his role Peterson will serve as leader for Cherry Americas, reporting to Manfred Schoettner, Chief Executive Officer of parent company Cherry GmbH.

Manfred Schoettner, Chief Executive Officer of Cherry GmbH.
Manfred Schoettner, Chief Executive Officer of Cherry GmbH.

“Greg brings over 25 years of experience in the IT industry,” said Schoettner.

“His passion for developing successful organizations, along with his proven leadership skills, will be key as we work to accelerate growth in our focus markets, invest in our sales force and introduce new product rollouts to drive future growth of Cherry Americas and the entire Cherry Group.”

With a proven background in successfully developing technology channels and matrix organizations, Peterson will focus on creating deeper alignments with Cherry’s Suppliers and Partners, as well as refining the Company’s overall go-to-market strategy in the Americas.

Key initiatives include expanding Cherry’s leadership positions in its legacy vertical markets while also expanding its product portfolio and accelerating new opportunities in the Desktop, Healthcare, Industrial, Security and OEM markets.

Additional product launches are scheduled for the first half of 2018.

The award-winning CHERRY line of innovative Keyboards and Card Readers offers a broad selection of secure Smart Card devices to suit a user’s exact needs in controlling access to secure networks, databases and applications.

(Learn More, courtesy of CHERRY Americas LLC and YouTube)

“I’m thrilled to join the Cherry Americas team,” said Peterson.

“I have spent my entire career in technology, and I’m looking forward to being part of the continued success of this outstanding organization.”

Peterson attended Northern Arizona University, where he earned a Bachelor of
Science degree in Public Relations.

The 2017 ‘ASTORS’ Homeland Security Awards Program

American Security Today’s 2017 ‘ASTORS’ Homeland Awards Presentation Luncheon at ISC East was an overwhelming success, with distinguished guests from National, State and Local Governments, and Industry Leading Corporate Executives from companies allied to Government.

Over 100 professionals gathered from across North America and the Middle East to be honored from disciplines across the Security Industry in their respective fields which included:

  • The Department of Homeland Security
  • The Department of Justice
  • The Security Exchange Commission
  • State and Municipal Law Enforcement Agencies, and
  • Leaders in Private Security
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon

The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon

Recognized for their Innovative Training and Education Programs, Outstanding Product Development Achievements and Exciting New Technologies to address the growing Homeland Security Threats our Nation is facing.

American Security Today was formed after careful reflection of 9/11 and its aftermath when the Department of Homeland Security was established and there was an immediate explosion of new products and solutions for what was perceived as an imminent second attack on primary targets in the United States.

As time moved forward from 9/11 itself and in recent years, the threats to our nation have evolved from a large scale 9/11 type attack to:

  • Domestic and International Terrorist Attacks carried out by ‘lone wolves’ and coordinated individuals
  • Cybersecurity breach attacks against our government agencies, financial institutions and critical infrastructure facilities
  • Unprecedented urban violence
  • Cultural shifts and societal media bias, which make it increasingly difficult to secure our nation in this constantly evolving threat environment.
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon

These current circumstances have put forward another rapid expansion of new ideas, products and solutions to combat these ever changing challenges.

These changes have called for a new generation of security experts in the Homeland Security and Public Safety fields who need real time knowledge of our ever growing threats.

These experts include the Government at the Federal, State and Local levels as well as from Private Firms specializing in Physical Security, Port Security, Law Enforcement, First Responders, Military and Private Security responsible for implementing coordinated security measures to ensure our Nation’s Security and improve Public Safety.

AST 2017 'Champions Edition'Together, each of these entities work together seamlessly on the front lines of protecting our communities, to ‘Keep our Nation Secure, One City at a Time.’

AST focuses on Homeland Security and Public Safety Breaking News, the Newest Initiatives and Hottest Technologies in Physical & IT Security, essential to meeting today’s growing security challenges.

To highlight the tremendous accomplishments of agencies and firms receiving this prestigious award, check out American Security Today’s 2017 December ‘ASTORS’ Champions Edition – ‘Year in Review.’

CHERRY GmbH, with its headquarters in Auerbach in der Oberpfalz, Germany, is one of the world’s leading manufacturers of computer input devices with an emphasis on office, industrial and security markets, as well as switches for mechanical keyboards among others for PC gaming.