LRAD Corporation, a critical communications company recently named a Multiple Award Winner in the Annual ‘ASTORS’ Homeland Security Awards Program, for their Fourth Consecutive Year, has officially rebranded as Genasys, to align their identity with its industry-leading, connected emergency communications systems which empower all levels of domestic and international government plus enterprise to effectively manage critical situations and help save lives.
“Over the span of its 27-year history, LRAD and its industry-leading long-range communication systems have developed an exceptional reputation across public safety, defense, law enforcement and commercial sectors,” explains Richard S. Danforth, Chief Executive Officer of Genasys.
“With our expanded product portfolio that addresses significant business opportunities in larger markets, it is timely for us to rebrand the Company based on our unified, integrated hardware and software platform for a world that’s evolved from limited, siloed information to one that is increasingly connected.”
“The growing importance for governments and organizations to provide clear and timely critical communication during natural disasters, crisis situations and civil disturbances – including through geo-specific messaging on today’s ubiquitous mobile devices – also contributed to the Company’s name change,” Mr. Danforth continued.
“The Genasys platform provides a unified, multi-channel approach to deliver potentially lifesaving information and significantly increase the number of people who receive it.”
In addition to the integration of LRAD voice hardware products with Genasys software, the Genasys platform includes Critical Communications as a Service (CCaaS) mobile mass messaging and integrated solutions for business and public safety.
LRAD hardware systems are integral to the Genasys unified platform, particularly for public safety, defense, law enforcement and critical infrastructure applications.
“In this new chapter of the Company, we plan to continue expanding our acoustic hailing device (AHD) business while also delivering the only unified solution for public safety, emergency warning and other critical communications applications to the large and growing mass notification market,” added Mr. Danforth.
“In coordination with public sector emergency managers, elected officials and business leaders, we will endeavor to keep people safe through our unified, multi-modal distribution of clear, concise alerts, notifications, instructions and information.”
Genasys has a history of delivering innovative systems and solutions, pioneering the AHD market with the introduction of its LRAD systems in 2003, creating the first multidirectional mass notification systems that project sirens and audible voice messages with industry-leading vocal clarity and area coverage in 2012.
Genasys recently introduced a unified platform that combines long-range voice broadcast systems and digital, Critical Communications as a Service (CCaaS) mobile mass messaging.
Overall, Genasys’ Long Range Acoustic Devices®, advanced Critical Communications as a Service (CCaaS) mobile mass messaging, and revolutionary integrated voice broadcast and mobile alert solutions are designed to enable users to warn, notify and direct, prevent misunderstandings, resolve uncertain situations, and save lives.
Genasys critical communication systems are in service in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection and many more.
To Learn More about Genesys’ ‘ASTORS’ Awards Winning Technologies, please visit genasys.com.
LRAD (now Genasys) Receives Multiple ‘ASTORS’ Honors for Fourth Consecutive Year
LRAD Corporation
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Best Long Range Acoustic Hailing System
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LRAD 450XL
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The LRAD 450XL is a low profile, lightweight, loud, intelligible Acoustic Hailing Device designed for temporary or fixed mounting on tripods, small vessels, vehicles and remotely operated weapon stations.
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Best Mass Notification System – Hardware
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LRAD SoundSaber-X
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LRAD SS-X mass notification speakers feature a new lightweight, rugged, and highly efficient driver technology that provides exceptional voice intelligibility and utilizes 66% less power to generate 16dB more than the LRAD SS400.
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The LRAD SS-X alleviates reflection and echoing to provide uniform acoustic coverage with wide audio dispersion along the short axis and narrow dispersion along the long axis.
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LRAD’s advanced line array speaker technology ensures broadcasts are clearly heard and understood in high ambient noise environments. The thin form factor of the SS-X enables unobtrusive installation.
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LRAD has been a Multiple Award Winner in the Annual ‘ASTORS’ Homeland Security Awards Program, for their Fourth Consecutive Year.
The LRAD SS-X alleviates reflection and echoing to provide uniform acoustic coverage with wide audio dispersion along the short axis and narrow dispersion along the long axis.
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LRAD’s advanced line array speaker technology ensures broadcasts are clearly heard and understood in high ambient noise environments. The thin form factor of the SS-X enables unobtrusive installation.
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LRAD has been a Multiple Award Winner in the Annual ‘ASTORS’ Homeland Security Awards Program, for their Fourth Consecutive Year.
The 2019 ‘ASTORS’ Awards Program surpassed expectations with a record number of nominations received from industry leaders and government agencies, and drew over 200 attendees to the ‘ASTORS’ Awards Presentation Banquet – an exclusive gourmet luncheon and networking opportunity which filled to capacity, before having to turn away late registrants.
The event featured an impassioned and compelling keynote address by William J. Bratton, former police commissioner of the New York Police Department (NYPD) twice, the Boston Police Department (BPD), and former chief of the Los Angeles Police Department (LAPD), as he walked attendees through 50 years of American policing history, the impacts on the communities, and the evolution of critical communication capabilities in our post 9/11 landscape.
Commissioner Bratton, one of the world’s most respected and trusted experts on risk and security issues and Executive Chairman of Teneo Risk a global advisory firm, was recognized as the ‘2019 ‘ASTORS’ Person of the Year’ for his Lifetime of Dedication and Extraordinary Leadership in Homeland Security and Public Safety.
Why the 2019 ‘ASTORS’ Homeland Security Awards Program?
American Security Today’s comprehensive Annual Homeland Security Awards Program is organized to recognize the most distinguished vendors of physical, IT, port security, law enforcement, and first responders, in acknowledgment of their outstanding efforts to ‘Keep our Nation Secure, One City at a Time.’
Over 200 distinguished guests representing Federal, State and Local Governments, and Industry Leading Corporate Firms, gathered from across North America, Europe and the Middle East to be honored among their peers in their respective fields which included:
- The Drug Enforcement Administration (DEA)
- National Center for Missing and Exploited Children (NCMEC)
- United States Marine Corps
- The Federal Protective Service (FPS)
- Argonne National Laboratory (ANL)
- United States Postal Inspection Service
- DHS S&T
- United States Marshals Service (USMS)
- The Port Authority of New York & New Jersey Police (PAPD)
- The Department of Justice (DOJ)
- The New York State Division of Homeland Security & Emergency Services (NYS DHSES)
- United States Border Patrol
- AlertMedia, Ameristar Perimeter Security, Attivo Networks, Automatic Systems, Bellevue University, BriefCam, Canon U.S.A., CornellCookson, Drone Aviation, FLIR Systems, Hanwha Techwin, HID Global, IPVideo Corp., Konica Minolta Business Solutions, LenelS2, ManTech, Regroup Mass Notifications, SafeLogic, SolarWinds, Senstar, ShotSpotter, Smiths Detection, TCOM LP, Trackforce, Verint, and More!
Why American Security Today?
The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.
The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.
American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 75,000 readers at the Federal, State and local levels of government as well as firms allied to government.
American Security Today brings forward a fresh compelling look and read with our customized digital publications that hold readers eyes throughout the story with cutting edge editorial that provides solutions to their challenges.
Harness the Power of the Web – with our 100% Mobile Friendly Publications
The AST Digital Publications is distributed to over 75,000 qualified government and homeland security professionals in federal, state and local levels.
‘PROTECTING OUR NATION, ONE CITY AT A TIME’
AST Reaches both Private & Public Experts, essential to meeting these new challenges.
Today’s new generation of public safety and security experts need real-time knowledge to deal with domestic and international terrorism, lone wolf attacks, unprecedented urban violence, shifts in society, culture and media bias – making it increasingly difficult for Homeland Security, Law Enforcement, First Responders, Military and Private Security Professionals to implement coordinated security measures to ensure national security and improve public safety.
These experts are from Government at the federal, state and local level as well as from private firms allied to government.
AST provides a full plate of topics in our AST Monthly Magazine Editions, AST Website and AST Daily News Alerts, covering 23 Vital Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities, and Emergency Response among others.
AST has Expanded readership into integral Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other potential targets of terrorism.
Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – all enticing targets due to the large number of persons and resources clustered together.
To learn more about the 2019 ‘ASTORS’ Homeland Security Award Winners solutions, Be on the lookout for the 2019 ‘ASTORS’ Championship Edition Magazine – the Best Products of 2019 ‘A Year in Review’.
The ‘ASTORS’ Champion Edition is published annually in December and includes a review of programs, feature details on many of the winning firms, video interviews and more.
To Learn More about advertising opportunities with American Security Today, please contact Michael Madsen, AST Publisher at mmadsen@americansecuritytoday.com.
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