Hanwha Elevates Brand Awareness with Infusion Direct Marketing

Hanwha Techwin continues to lead the way in innovative technology and video surveillance solutions that are driving the industry through the development of intelligent video solutions for a range of vertical markets and commercial applications.
Hanwha Techwin continues to lead the way in innovative technology and video surveillance solutions that are driving the industry through the development of intelligent video solutions for a range of vertical markets and commercial applications.

Hanwha Techwin, a global supplier of intelligent video surveillance solutions, and Multi-Award Winner in the 2021 ‘ASTORS’ Homeland Security Awards Program, is pleased to announce they are expanding their agency relationship with Fusion Media Marketing to now include Public Relations services through its sister company, Infusion Direct Marketing.

Since 2017 Fusion Media Marketing has managed all media buying for Hanwha Techwin, successfully delivering an annual strategic advertising plan and building a strong brand presence in the security industry.

The addition of Public Relations services now allows Fusion to provide Hanwha Techwin with a comprehensive and integrated communications program, including advertising and media, content development, social media, event support, and public relations.

Miguel Lazatin, Senior Director Of Marketing for Hanwha Techwin
Miguel Lazatin, Senior Director Of Marketing for Hanwha Techwin

“With their unique expertise and strong relationships in the security industry; it was an easy decision for us to expand our services with Fusion Media Marketing to now include Public Relations,” explained Miguel Lazatin, Senior Director of Marketing at Hanwha Techwin.

“Fusion Media has also expanded its strategic partnerships and will be working with a security industry and B2B communications veteran, Tom Di Nome. I’m confident the combination of these resources will deliver outstanding results and elevate our visibility and brand awareness even further.”

Di Nome brings a diverse background, both as a business and technology journalist and as a PR/communications professional, having spent several years at Sony Electronics, managing B2B communications, including the Security Systems division, Di Nome has also provided communications and content services for several B2B and B2C brands and agencies.

Monique Merhige, President, Infusion Direct Marketing
Monique Merhige, President, Infusion Direct Marketing

This is an exciting time for our agency,” states Monique Merhige, President at Fusion Media Marketing/Infusion Direct Marketing.

“Tom and I have worked together successfully in the past and we both look forward to continuing our collaboration by executing strategic media buying and public relations campaigns that exceed Hanwha’s expectations and generate positive results.”

“Infusion Direct Marketing has been in business for 15 years and specializes in the security industry.  We have the right connections in the security industry to get our clients’ stories published.  Our client’s success is ultimately our success.

“In addition to public relations, we also handle media planning, social media, and professional photography.

Infusion Direct Marketing specializes in developing marketing programs for the security industry.

To learn how the team at Infusion Direct Marketing can help take your organization to the next level, please visit infusiondirect.com, or call 772-380-4845.

(To Learn More, hear directly from Monique Merhige, owner of Infusion Direct Marketing about everything she has to offer, as she helps HWPco to promote the launch of their Professional Services Organization. Monique also works closely with two of HWPco’s security manufacturers, each of which was also recognized in the 2021 ‘ASTORS’ Awards Program, IPVideo Corporation and Aeroturn. Courtesy of coreMEDIA and YouTube.)

Hanwha Techwin continues to lead the way in innovative technology and video surveillance solutions that are driving the industry through the development of intelligent video solutions for a range of vertical markets and commercial applications.

Hanwha Techwin america logoHanwha Techwin America is a subsidiary of Hanwha Corporation, a leading global supplier of solutions for IP and analog video surveillance. Building on the company’s history of innovation, Hanwha Techwin America is dedicated to providing solutions with the highest levels of performance, reliability, and cost-efficiency for professional security applications.

To Learn More, please visit www.HanwhaSecurity.com.

Hanwha Techwin Takes Platinum & Gold in 2021 ‘ASTORS’ Awards Program

Miguel Lazatin, Senior Director of Marketing at Hanwha Techwin, and Monique Merhige, President at Fusion Media Marketing/Infusion Direct Marketing, accepting a 2019 ‘ASTORS’ Award for Best IP Video Surveillance Solution, at the Annual ‘ASTORS’ Awards Presentation Luncheon held each November in New York City.
Miguel Lazatin, Senior Director of Marketing at Hanwha Techwin, and Monique Merhige, President at Fusion Media Marketing/Infusion Direct Marketing, being awarded a 2019 ‘ASTORS’ Platinum Award for WiseNet P Series PNM-9320VQP 2MP Outdoor Network PTZ Dome Camera with Quad Camera Body from Hanwha Techwin, recognized for Best IP Video Surveillance Solution, at the Annual ‘ASTORS’ Awards Presentation Luncheon held each November in New York City.

American Security Today’s Annual ‘ASTORS’ Awards is the preeminent U.S. Homeland Security Awards Program, and now in its Seventh Year, continues to recognize industry leaders of Physical and Border Security, Cybersecurity, Emergency Preparedness – Management and Response, Law Enforcement, First Responders, as well as federal, state and municipal government agencies in the acknowledgment of their outstanding efforts to Keep our Nation Secure.

Hanwha Techwin America (First of Two)

Best Cyber Security Solution (Tie**)

  • Wisenet 7

  • Security requirements change and market trends evolve, yet one constant remains the need for intelligent networked surveillance solutions – in every market, for any application.

  • At the heart of Hanwha Techwin’s new product development is the Wisenet 7 System on a Chip (SoC), the companies most technology-intensive, innovative, and feature-rich SoC, which features vivid 4K resolution, extreme WDR with scene analysis technology, sharper images with enhanced noise reduction technology, DIS with built-in gyro sensor, enhanced lens distortion correction, and end-to-end cybersecurity.

(With its own device certificate issuing system, Root CA, the Wisenet 7 camera lineup offers the highest levels of cybersecurity that satisfies stringent UL CAP standards as well as the company’s own requirements for product reliability and design innovation. Courtesy of Hanwha Techwin America and YouTube.)

Hanwha Techwin America (Second of Two)

Best IP Video Surveillance Solution

  • PNV – A9081R AI 4K IR Outdoor Vandal Dome AI Camera

  • Part of the Wisenet P series, Hanwha’s AI-based PNV-A9081 R AI camera captures pristine images at up to 4K resolution while including powerful, in-camera deep learning algorithms for advanced object detection, classification and error-free analytics.

  • Utilizing object recognition versus motion detection all but eliminates false alarms while also providing valuable business and operations insight. 

(Wisenet P series AI cameras feature resolutions of up to 4K and are equipped with onboard license-free intelligent video analytics including mask detection and AI-based human and vehicle object classification with attribute extraction for easy forensic review. Courtesy of Hanwha Techwin America and YouTube.)

The Annual ‘ASTORS’ Awards highlight the most cutting-edge and forward-thinking security solutions coming onto the market today, to ensure our readers have the information they need to stay ahead of the competition and keep our Nation safe – one facility, street, and city at a time.

Thomas Richardson, FDNY Chief of Department; Dr. Kathleen Kiernan, President of NEC National Security Systems; and Richard Blatus, FDNY Assistant Chief of Operations at the 2021 ‘ASTORS’ Awards Luncheon at ISC East.

AST Honors Thomas Richardson, FDNY Chief of Department; Dr. Kathleen Kiernan, President of NEC National Security Systems; and Richard Blatus, FDNY Assistant Chief of Operations, at the 2021 ‘ASTORS’ Awards Luncheon at ISC East.

The United States was forever changed after the September 11th attacks, and we were fortunate to have many of those who responded to those horrific tragedies join us at the 2021 ‘ASTORS’ Awards Luncheon.

In the days that followed 9/11, the critical needs of protecting our country catapulted us into new and innovative ways to secure our homeland – which is how many of the agencies and enterprise organizations that are today ‘ASTORS’ Awards Champions, came into being.

Our keynote speaker TSA Administrator David Pekoske delivered a moving and timely address on the strategic priorities of the 64,000 member TSA workforce in securing the transportation system, enabling safe, and in many cases, contactless travel, and more (Be sure to see Interview.)
TSA Administrator David Pekoske addressing attendees at the 2021 ‘ASTORS’ Awards Luncheon in New York City on November 17, 2021. (Be sure to see AST Exclusive Interview, facilitated by Dr. Kathleen Kiernan HERE.)

Our 2021 keynote speaker featured a moving and informative address from TSA Administrator and Vice-Admiral of the United States Coast Guard (Ret), David Pekoske; to our attendees who traveled from across the United States and abroad, on the strategic priorities of the 64,000 member TSA workforce in securing the transportation system, enabling safe, and in many cases, contactless travel.

Commissioner Bill Bratton signing copies of his latest work, ‘The Profession: A Memoir of Community, Race, and the Arc of Policing in America,’ at the 2021 ‘ASTORS’ Awards Presentation Luncheon. (Be sure to see AST Exclusive Interview with Comm Bratton, facilitated by Dr. Kathleen Kiernan HERE.)

Legendary Police Commissioner William Bratton of the New York Police Department, the Boston Police Department, and former Chief of the Los Angeles Police Department was also live at the event, meeting with attendees and signing copies of his latest work ‘The Profession: A Memoir of Community, Race, and the Arc of Policing in America,’ courtesy of the generosity of our 2021 ‘ASTORS’ Awards Premier Sponsors.

The 2021 ‘ASTORS’ Awards Program was Proudly Sponsored by AMAROK, Fortior Solutions, and SIMS Software, along with Returning Premier Sponsors ATI SystemsAttivo Networks, Automatic Systems, and Reed Exhibitions.

The continually evolving ‘ASTORS’ Awards Program will emphasize the trail of Accomplished Women in Leadership in 2022, as well as the Significance and Positive Impact of Advancing Diversity and Inclusion in our Next Generation of Government and Industry Leaders. #MentorshipMatters

So be on the lookout for exciting upcoming announcements of Speakers, Presenters, Book Signing Opportunities, and Attendees at the 2022 ‘ASTORS’ Awards Presentation Luncheon in November of 2022 in New York City!

2022 ‘ASTORS’ Awards Program Welcomes New PLATINUM SPONSOR: NEC National Security Systems (NSS)!

NEC NSS

Nominations are currently being accepted for the 2022 ‘ASTORS’ Homeland Security Awards at https://americansecuritytoday.com/ast-awards/.

Comprehensive List of Categories Include:

Access Control/ Identification Personal/Protective Equipment Law Enforcement Counter Terrorism
Perimeter Barrier/ Deterrent System Interagency Interdiction Operation Cloud Computing/Storage Solution
Facial/IRIS Recognition Body Worn Video Product Cyber Security
Video Surveillance/VMS Mobile Technology Anti-Malware
Audio Analytics Disaster Preparedness ID Management
Thermal/Infrared Camera Mass Notification System Fire & Safety
Metal/Weapon Detection Rescue Operations Critical Infrastructure
License Plate Recognition Detection Products COVID Innovations
Workforce Management Government Security Programs And Many Others to Choose From!

Don’t see a Direct Hit for your Product, Agency or Organization?

Submit your category recommendation for consideration to Michael Madsen, AST Publisher at: mmadsen@americansecuritytoday.com.

Team TSA
Honoring the 20th anniversary of the Transportation Security Administration (Team TSA at the 2021 ‘ASTORS’ Awards Presentation Luncheon.)

In 2021 over 200 distinguished guests representing Federal, State, and Local Governments, and Industry Leading Corporate Firms gathered from across North America, Europe, and the Middle East to be honored among their peers in their respective fields which included:

NCDMPH (Dr. Goolsby second from left), and American Red Cross Members accept 'Excellence in Public Safety' Awards at 2021 'ASTORS' Luncheon
NCDMPH (Dr. Goolsby second from left), and American Red Cross Members accept an ‘Excellence in Public Safety’ Awards at 2021 ‘ASTORS’ Luncheon
Representing NEC at the 2021 'ASTORS' Awards Luncheon -Stacey Brown, SVP Raffie Beroukhim, Dr. Kathleen Kiernan, 2021 'ASTORS' Industry Leader of the Year; Christopher Gillyard, Rachel Sisk, and Frank Sangiorg
Representing NEC Corporation at the 2021 ‘ASTORS’ Awards Luncheon at ISC in New York City – NEC Director of Marketing Stacey Brown, NEC Senior Vice President Raffie Beroukhim, NEC NSS President Dr. Kathleen Kiernan, the 2021 ‘ASTORS’ Extraordinary Industry Leadership & Innovation Person of the Year; NEC NSS Regional Sales Director Chris Gillyard, NEC NSS Executive Assistant Rachel Sisk, and NEC Regional Sales Director Frank Sangiorgi

Corporate firms, the majority of which return year to year to build upon their record of accomplishment include:

AlertMedia, Allied Universal, AMAROK, ATI Systems, Attivo Networks, Axis Communications, Automatic Systems of America, BriefCam, Canon U.S.A., Fortior Solutions, guardDog.ai, Hanwha Techwin of America, HID Global, Mark43, IPVideo Corporation, Konica Minolta Business Solutions, Lumina Analytics, NEC National Security Systems, NICE Public Safety, OnSolve, PureTech Systems, Quantum Corporation, Rave Mobile Safety, Regroup Mass Notification, Robotic Assistance Devices, Rajant Corporation, SafeLogicSenstar Corporation, ShotSpotter, Singlewire Software, SolarWinds Worldwide, Teledyne FLIR, Valor Systems, and Wiresecure, just to name a few!

Team ATI Systems (featuring Dr. Ray Bassiouni, second from right) Accepts the 2021 Platinum 'ASTORS' Award for the ATI Systems Mobile Solutions for Giant Voice, in addition to a 2020 'ASTORS' Extraordinary Leadership & Innovation Award at the 2021 'ASTORS' Awards Luncheon at ISC East.
Team ATI Systems (featuring Dr. Ray Bassiouni, second from right) Accepts the 2021 Platinum ‘ASTORS’ Award for the ATI Systems Mobile Solutions for Giant Voice, in addition to a 2020 ‘ASTORS’ Extraordinary Leadership & Innovation Award at the 2021 ‘ASTORS’ Awards Luncheon at ISC East.

Why American Security Today?

The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast-changing security landscape.

American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 75,000 readers at the Federal, State, and local levels of government as well as firms allied to the government.

American Security Today brings forward a fresh compelling look and read with our customized digital publications that hold readers’ eyes throughout the story with cutting-edge editorial that provides solutions to their challenges.

Harness the Power of the Web – with our 100% Mobile Friendly Publications

AST puts forward the Largest and Most Qualified Circulation in Government with Over 75,000 readers on the Federal, State and Local levels.
AST puts forward the Largest and Most Qualified Circulation in Government with Over 75,000 readers on the Federal, State and Local levels.

AST Digital Publications are distributed to over 75,000 qualified government and homeland security professionals, in federal, state, local, and private security sectors.

‘PROTECTING OUR NATION, ONE CITY AT A TIME’

AST Reaches both Private & Public Experts, essential to meeting these new challenges.

Today’s new generation of public safety and security experts need real-time knowledge to deal with domestic and international terrorism, lone wolf attacks, unprecedented urban violence, shifts in society, culture, and media bias – making it increasingly difficult for Homeland Security, Law Enforcement, First Responders, Military and Private Security Professionals to implement coordinated security measures to ensure national security and improve public safety.

American Security Today

These experts are from Government at the federal, state, and local levels as well as from private firms allied to the government.

AST provides a full plate of topics in our AST Monthly Magazine Editions, AST Website, and AST Daily News Alerts, covering 23 Vital Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities, and Emergency Response among others.

AST has Expanded readership into integral Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other potential targets of terrorism.

Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – all enticing targets due to a large number of persons and resources clustered together.

(See just a few highlights of American Security Today’s 2021 ‘ASTORS’ Awards Presentation Luncheon at ISC East. Courtesy of My Pristine Images and Vimeo.)

To learn more about ‘ASTORS’ Homeland Security Award Winners solutions, please see the 2021 ‘ASTORS’ CHAMPIONS Edition Fully Interactive Magazine – the Best Products of 2021 ‘A Year in Review’.

The Annual CHAMPIONS edition includes a review of Annual  ‘ASTORS’ Award Winning products and programs, highlighting key details on many of the winning firm’s products and services, including video interviews and more.

It serves as your Go-To Source throughout the year for The Best of 2021 Products and Services endorsed by American Security Today, and can satisfy your agency’s and/or organization’s most pressing Homeland Security and Public Safety needs.

From Physical Security (Access Control, Critical Infrastructure, Perimeter Protection, and Video Surveillance Cameras and Video Management Systems), to IT Security (Cybersecurity, Encryption, Data Storage, Anti-Malware, and Networking Security – Just to name a few), the 2021 ‘ASTORS’ CHAMPIONS EDITION has what you need to Detect, Delay, Respond to, and Mitigate today’s real-time threats in our constantly evolving security landscape.

It also includes featured guest editorial pieces from some of the security industry’s most respected leaders, and recognized firms in the 2021 ‘ASTORS’ Awards Program.

  • For a complete list of 2021 ‘ASTORS’ Award Winners, begin HERE.

For more information on All Things American Security Today, as well as the 2021 ‘ASTORS’ Awards Program, please contact Michael Madsen, AST Publisher at mmadsen@americansecuritytoday.com.

AST strives to meet a 3 STAR trustworthiness rating, based on the following criteria:

  • Provides named sources
  • Reported by more than one notable outlet
  • Includes supporting video, direct statements, or photos

Subscribe to the AST Daily News Alert Here.

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Hanwha Unveils New AI-based Dual Channel Multi-Sensor Cameras