New ‘Airport Sense’ Taps Into Existing Infrastructure for Operational Insights

Genetec Airport Sense™ is an advanced analytics solution that extracts valuable insights from sensors you’ve already invested in, such as video security cameras – to give you a deeper understanding of what’s happening in your airport – helping you create a passenger journey that’s faster and smoother.

Genetec, a leading technology provider of unified security, public safety, operations, and 2017 Gold ‘ASTORS’ Award Winner for Best Video Data Storage Solution, is introducing Genetec Airport Sense™, as part of the Genetec Airport Practice Group.

This advanced operational analytics solution relies on data provided by an airport’s existing security infrastructure, including cameras, sensors, and various detection devices to produce actionable intelligence about airport security, operations, and passenger flow.

By accessing and analyzing both structured and unstructured data from these untapped security information sources, airports can extend their security investment.

Until now, airports have traditionally relied on standalone, unconnected systems to manage passenger flow and security.

By analyzing and correlating data provided by multiple sensors such as video surveillance cameras, access control hardware, and IoT connected devices, Airport Sense gives airport security and operations managers, business analysts, and airport executives, a deeper understanding of what’s happening in their facilities.

Know how your airport moves

This allows them to make timely, informed decisions to improve the passenger experience and increase revenue for duty-free, retail, and food services in the airport terminal.

Essential elements for a safe, easy-to-navigate, and profitable airport include understanding how people flow from the parking areas, check-in, duty-free and retail shops, in-airport cafes and dining areas.

Airport Sense combines and processes correlative data to help airport managers understand this traffic in order to design a seamless, hassle-free traveler experience resulting in increased brand attachment, venue and airline loyalty, and positive business growth.

Genetec Airport Sense
Analyze passenger behavior

By relying on powerful analytics such as queue detection and delays, heat mapping, directional analysis, and people counting, Genetec Airport Sense pinpoints hindrances to the flow of passengers in ticketing, screening, and passport control—and can identify where wait lines build in areas such as duty free, dining, entertainment, and pre-boarding.

Through intuitive web-based dashboards and dynamic maps, security personnel, operations and business analysts, and retailers stay informed of real-time activity and compare it against key performance indicators (KPI) or historical trends.

With timely, relevant information on hand, they can take instant action to address a variety of situations, such as managing over-flowing queues, reallocating staff to deal with peak times, and more. 

Genetec Airport Sense
Optimize the passenger journey

Airport Sense helps airports better understand passenger flow in retail and dining areas, leading to enhancements in terminal layout.

By sharing insights such as traveler behavior and footfall with retailers, airports guide their customers on layout and product placement decisions.

“Today, air travel is much more than just transporting a passenger from one place to another,” said David Lenot, Airport Practice Group Leader at Genetec.

“Airports are now thought of as ‘small cities’, and must provide a safe and efficient experience, from parking, check-in, and exposure to world-class shopping and dining.”

David Lenot, Airport Practice Leader at Genetec
David Lenot, Airport Practice Leader at Genetec

“The challenge for airports is to offer this amazing journey while delivering an environment that’s safe and secure, with operations that run like clockwork.”

“That’s the guiding vision behind Airport Sense: to give airports the tools they need to get a clearer understanding of their business, and give passengers a seamless experience—from drop-off to take-off,” added Lenot.

Airport Sense at a glance

Monitoring performance with Airport Sense

Whether it’s airport-wide or on a per-terminal basis, the Airport Sense web portal displays valuable insights through intuitive dashboards and maps.

Easily understood performance indicators that inform on passenger experience allow your staff to make smarter decisions.

Genetec Airport Sense

To ensure your security, operations, and business staff get the most out of Airport Sense, you can easily customize the interface and user experience to their specific needs.

They can also run reports and track performance over time.

Some of the real-time advanced analytics and metrics include:

  • Number of visitors and travelers
  • Queue wait times and processing times
  • Direction of travel and flow
  • Area density and dwell times with heat maps

Airport Sense is one aspect of the larger Genetec airport portfolio of solutions.

(Learn About Security Center, Genetec’s unified security platform that seamlessly blends IP security surveillance systems within a single intuitive interface to simplify your operations. Courtesy of Genetec and YouTube)

While Airport Sense delivers greater intelligence on passenger flow, the open-architecture Genetec™ Security Center platform delivers advanced unified security management, and Genetec Mission Control™ offers collaborative decision and event management.

Combined, these three powerful Genetec systems allow airports to craft a flexible and comprehensive strategy for security, operations and commercial success—enabling different stakeholders to rely on a common set of tools and data.

The 2017 ‘ASTORS’ Homeland Security Awards Program

American Security Today’s 2017 ‘ASTORS’ Homeland Awards Presentation Luncheon at ISC East was an overwhelming success, with distinguished guests from National, State and Local Governments, and Industry Leading Corporate Executives from companies allied to Government.

Over 100 professionals gathered from across North America and the Middle East to be honored from disciplines across the Security Industry in their respective fields which included:

  • The Department of Homeland Security
  • The Department of Justice
  • The Security Exchange Commission
  • State and Municipal Law Enforcement Agencies, and
  • Leaders in Private Security
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon

Recognized for their Innovative Training and Education Programs, Outstanding Product Development Achievements and Exciting New Technologies to address the growing Homeland Security Threats our Nation is facing.

American Security Today was formed after careful reflection of 9/11 and its aftermath when the Department of Homeland Security was established and there was an immediate explosion of new products and solutions for what was perceived as an imminent second attack on primary targets in the United States.

As time moved forward from 9/11 itself and in recent years, the threats to our nation have evolved from a large scale 9/11 type attack to:

  • Domestic and International Terrorist Attacks carried out by ‘lone wolves’ and coordinated individuals
  • Cybersecurity breach attacks against our government agencies, financial institutions and critical infrastructure facilities
  • Unprecedented urban violence
  • Cultural shifts and societal media bias, which make it increasingly difficult to secure our nation in this constantly evolving threat environment.
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon

These current circumstances have put forward another rapid expansion of new ideas, products and solutions to combat these ever changing challenges.

These changes have called for a new generation of security experts in the Homeland Security and Public Safety fields who need real time knowledge of our ever growing threats.

These experts include the Government at the Federal, State and Local levels as well as from Private Firms specializing in Physical Security, Port Security, Law Enforcement, First Responders, Military and Private Security responsible for implementing coordinated security measures to ensure our Nation’s Security and improve Public Safety.

Together, each of these entities work together seamlessly on the front lines of protecting our communities, to ‘Keep our Nation Secure, One City at a Time.’

AST focuses on Homeland Security and Public Safety Breaking News, the Newest Initiatives and Hottest Technologies in Physical & IT Security, essential to meeting today’s growing security challenges.

To highlight the tremendous accomplishments of agencies and firms receiving this prestigious award, be on the the lookout for American Security Today’s Annual December ‘ASTORS’ Champions Edition – ‘Year in Review.’

To Learn More about Genetec Airport Sense, please visit https://www.genetec.com/solutions/all-products/airport-sense