New desktop and mobile web product helps users prepare up to 3 days in advance
The Weather Network has launched the Severe Weather Outlook helping users prepare for significant or severe weather such as thunderstorms, heavy rain, snow and freezing rain that may result in weather warnings or alerts being issued.
The launch of this tool, which is live on desktop and mobile web and coming soon to mobile apps, is another important step for the company as it continues to deliver on its promise to provide your weather when it really matters.
To help users plan ahead and be prepared for possible dangerous weather conditions, users will see at a glance a summary of the Severe Weather Outlook below their city’s short-term forecast.
The Severe Weather Outlook shows the risk of severe or impactful weather over a 3-day period and presents the information on a local risk scale from 0-10.
In addition to the severe weather risk, users will also find additional information such as advice on actions that should be taken for safety, local maps, relevant weather videos and emergency preparedness tips.
“The Severe Weather Outlook is an innovation in providing safety information and we’re excited to make it available to Americans. It’s a visual and quick way to ensure our users can easily find important information to help them plan ahead and stay safe when severe weather conditions are expected in the coming days,” said Pierre Morrissette, Chairman, President & CEO of Pelmorex Media Inc., parent company of The Weather Network.
“By providing users with exposure to important weather and safety information, they’re better able to take action and plan accordingly to protect themselves, their families and property with as much advance notice as possible.”
“We are currently tracking a large storm system that will impact most of the Lower 48 as it moves from the Intermountain West, across the Plains, Midwest and towards the Eastern Seaboard for the weekend,” said Chris Scott, Chief Meteorologist with The Weather Network.
“Significant snowfall and rainfall amounts will be associated with this system as well as the risk for freezing rain and severe thunderstorms. Keeping apprised of the potential risk of these severe weather threats is made easy using the Severe Weather Outlook.”
In the event of severe weather, below are items to have on hand at home or in your vehicle:
- One gallon of water per person per day, include small bottles that can be carried easily in case of evacuation order
- Non-perishable food items such as canned food, energy bars and dried foods. Be sure to replace food and water once a year
- First aid kit with personal prescription medication for up to 7 days
- Manual can opener, crank flashlight, crank radio, extra batteries, cell phone charger, extra keys for car and house
- Soap, hand sanitizer, tissue and toilet paper, extra clothing
- Copies of passports, birth certificates, marriage certificate, insurance policies and wills
The Severe Weather Outlook is the newest addition to The Weather Network’s robust product offerings. The Weather Network is committed to providing weather information to Americans through its multiple platforms, including web, mobile & TV applications, helping users plan for their daily activities.
To view your local Severe Weather Outlook, please visit theweathernetwork.com.
The Weather Network is a leading provider of weather and weather-related forecasts and reports on all platforms. Celebrating 27 years, parent company Pelmorex Media Inc., in addition to US operations, also operates in Canada, Spain, the U.K., Germany and Ireland.
