SIA Opens Entries for New Product Showcase at ISC West (Learn More)

The Security Industry Association (SIA) has announced that submissions have opened for the SIA New Product Showcase (NPS) at ISC West.

Since 1979, SIA NPS has been the security industry’s premier awards-based marketing program. Via NPS, SIA and ISC West recognize innovative products, services and solutions in electronic physical security.

Technologies showcased through this program are used in the protection of life and property in residential, commercial and institutional settings.

(Learn More, courtesy of SIAonlineTV. Deadline for entries, Feb. 17, 2017)

“The SIA New Product Showcase is the best way for a company to stand out from the crowd at ISC West and beyond. In fact, NPS is the premier event at which companies launch new products,” said SIA CEO Don Erickson.

Don Erickson, CEO of the Security Industry Association (SIA)
Don Erickson, CEO of the Security Industry Association (SIA)

“Year after year, SIA has recognized security innovations that truly advance the state of the art. By entering the New Product Showcase awards competition, companies have a great opportunity to distinguish their offerings at the country’s biggest security products expo and thereby gain recognition for their achievements throughout the year.”

For tips on filing your application, visit

As in previous years, SIA NPS entrants will present their products for awards considerations across a number of specific categories during ISC West at the Sands Expo Center in Las Vegas.

On April 4, 2017, entrants will make face-to-face presentations with SIA NPS judges and deliver their new products to the showcase area where they can be viewed by ISC West attendees. On April 5, 2017, SIA will hold the NPS Awards Ceremony at 3:30 p.m. on the Sands Expo Lobby Stage.

With its timing at ISC West, SIA NPS is the first major product awards program of the year in the security industry.

Axis Perimeter Protection
Combined with network cameras, network horn speakers and video management software, AXIS Perimeter Defender forms a comprehensive, video-based solution for effective perimeter surveillance and protection

2016 ‘ASTORS’ Homeland Security Awards WinnersHysecurity’s HydraWedge SM50, and Axis Communications’ AXIS Perimeter Defender, were also recognized as SIA New Product Showcase Winners in 2016.

The Security Industry Association (SIA) is the leading trade association for global security solution providers, with nearly 700 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry.

SIA protects and advances its members’ interests by advocating pro-industry policies and legislation at the federal and state levels; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities; and collaboration with other like-minded organizations.


As a proud sponsor of ISC Events expos and conferences, SIA ensures its members have access to top-level buyers and influencers, as well as unparalleled learning and network opportunities.

SIA also enhances the position of its members in the security marketplace through SIA Government Summit, which brings together private industry with government decision makers, and Securing New Ground®, the security industry’s top executive conference for peer-to-peer networking.