Take Control of Your Traffic with Genetec’s New Traffic Sense (Video)

Next generation traffic operations platform unifies video management and traffic systems with dynamic decision support
Next generation traffic operations platform unifies video management and traffic systems with dynamic decision support

Genetec, a leading tech provider of unified security, public safety, operations, and 2017 ‘ASTORS’ Homeland Security Awards Program Winner for Best Video Data Storage Solution, today announced its next-generation traffic operations platform, Genetec Traffic Sense™, is now immediately available from select Genetec certified systems integrators in North America.

Genetec Traffic Sense introduces a new, modern, and highly efficient way to manage traffic operations, delivering a unified view of real-time conditions and vehicle flow to cities, bridge and tunnel operators, state transportation departments, and border crossing agencies, so they can identify and respond to incidents more efficiently, with a complete view of the traffic situation.

Real-time notifications, automated workflows, and guided responses enable traffic management operators to make timely decisions, resulting in drivers getting to their destinations faster.

Displaying data on a single interface cuts through the noise and lets operators focus on the tasks that matter – whether that is dynamically updating electronic road signs, or dispatching Emergency Response Units.

(Learn More and see a Genetec Traffic Sense demo. Courtesy of Genetec and YouTube.)

Consolidate Traffic Data

Break down the silos between your systems.

Traffic Sense brings together data from traffic sensors, parking systems, dynamic message sign control, video cameras along routes, and analytics in a single, unified platform, helping you understand unfolding events and long-term trends by continuously analyzing information from all your sensors and systems and comparing it to historical data.

Tackle today’s traffic. Be prepared for tomorrow’s.

Through embedded automation and incident management, the platform correlates information from multiple sources, detects situations and notifies users in real-time.

Sophisticated workflows are then triggered to guide your response. This lets you optimize automated responses to a wider range of situations and events.

With Traffic Sense working silently in the background to guide traffic operations teams, drivers experience smoother, quicker journeys – no matter how fast technologies and environments evolve.

Christian Chénard-Lemire, Team Lead for Intelligent Mobility at Genetec
Christian Chénard-Lemire, Team Lead for Intelligent Mobility at Genetec

“The growing adoption of new traffic technologies, ride sharing, connected vehicles, and, eventually, self-driving cars, means keeping pace with infrastructure developments is harder than ever,” explains Christian Chénard-Lemire, Team Lead for Intelligent Mobility at Genetec.

“Traffic Sense gives traffic management operators the ability to adapt to these changes.”

“It improves their incident response times, while providing drivers with vital journey information to reduce their travel time and decrease congestion.”

Traffic Sense unifies traffic data, dynamic message sign control, video monitoring, video analytics, and incident management.

By tapping into a variety of data sources from roadside sensors to third-party probe data for travel-time analytics, Traffic Sense automatically identifies congestion and abnormal traffic conditions.

It correlates traffic data with associated video feeds, all displayed within dynamic maps of roadways, giving operators instant and complete awareness of what is happening.

Armed with this information, traffic operators can quickly bring things back to normal following an incident.

Traffic Sense gives your team a clear view of any situation on your roadways and infrastructure.
Traffic Sense gives your team a clear view of any situation on your roadways and infrastructure. 

Continuously adapt and improve your traffic operations

Traffic conditions and challenges continuously evolve – new infrastructure is built, roadworks temporarily reroute traffic and driver behaviors change.

Traffic Sense gives you the flexibility you need to adapt and improve your procedures and workflows to changing conditions

Traffic Sense enables organizations to define response plans to guide their operators and ensure that teams respond to incidents in a consistent, efficient and less stressful way.

By presenting standard operating procedures on-screen, Traffic Sense guides operators through every step of the process, from identification to resolution.

With user-defined standard operating procedures and an intuitive, dynamic workflow designer, you develop new approaches to enhance traffic flow.
With user-defined standard operating procedures and an intuitive, dynamic workflow designer, you develop
new approaches to enhance traffic flow. 

With Traffic Sense, operators can also update signs along affected roadways directly within the software platform, ensuring drivers are well informed at all times.

While traditional advanced traffic management systems require extensive custom development and are slow to adapt to changing environments, Traffic Sense is an open platform designed to quickly and seamlessly integrate new and emerging technologies.

This reduces customers’ total cost of ownership and shortens implementation cycles significantly.

  • Genetec

    • Gold ‘ASTORS’ Award Winner
    • Genetec Stratocast Video Surveillance as a Service (VSaas)
    • Best Video Data Storage Solution
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon
The 2017 ‘ASTORS’ Homeland Security Awards Presentation Luncheon

Over 100 distinguished guests from National, State and Local Governments, and Industry Leading Corporate Executives from companies allied to Government, gathered from across North America and the Middle East to be honored from disciplines across the Security Industry in their respective fields which included:

2018 ASTORS

  • The Department of Homeland Security
  • The Department of Justice
  • The Security Exchange Commission
  • State and Municipal Law Enforcement Agencies
  • Leaders in Private Security

Recognized for their Innovative Training and Education Programs, Outstanding Product Development Achievements and Exciting New Technologies to address the growing Homeland Security Threats our Nation is facing.

Nominations are now being accepted for the 2018 ‘ASTORS’ Homeland Security Awards at https://americansecuritytoday.com/ast-awards/.

American Security Today will be holding the 2018 ‘ASTORS’ Awards Presentation Luncheon to honor Nominees, Finalists and Winner in November 2018, in New York City.

Genetec is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations.

The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ALPR), communications, and analytics.

(See how Genetec Security Center gives you the ability to work smarter, incorporating access control, video surveillance, automatic license plate recognition (ALPR), communications, and intrusion detection. It provides enhanced situational awareness, improved operational efficiency, and increased productivity by showing you the big picture. Courtesy of Genetec and YouTube)

Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live.