A heartfelt commercial focusing on what 5G technology will never do, replace the bravery and dedication of first responders, was featured during Super Bowl LIV by Verizon.
First responders communities have been a critical Verizon partner for decades.
The :60 spot narrated by Harrison Ford, and titled “The Amazing Things 5G Won’t Do” marks the first time the actor has done a commercial voiceover.
“Technology does amazing things to enable connections,” said Ford.
“But no connection is more important than the human connection. It’s rewarding to partner with Verizon to celebrate the human spirit of first responders during a moment as meaningful as the Super Bowl.”
(Verizon 5G Ultra Wideband is going to change a lot of things. Luckily for all us, it will never change the courage and compassion of our first responders. Join them and give back to your community by volunteering at: http://GiveOneMoreSunday.com. Courtesy of Verizon and YouTube. Posted on Feb 2, 2020.)
“At a moment when consumers are wary, wondering who they can trust, we wanted to focus on the notion of reliability with our Super Bowl campaign,” explained Diego Scotti, Chief Marketing Officer, Verizon.
“First responders rely on us to provide technology that helps them do their jobs and we rely on their bravery and commitment every day.”
“Celebrating them with a campaign that was created with talent like Harrison Ford, Eddie Vedder, Eli Manning and Peter Berg is truly impactful.”
In the Super Bowl spot, Verizon emotionally depicts heroic first responders.
It is made even more impactful by featuring “River Cross“, a track from Rock and Roll Hall of Fame inductee and Grammy-award winning musical artist Pearl Jam‘s upcoming album, Gigaton, out March 27.
The campaign, which is supported online with long form content created by award-winning director Peter Berg and Film 47, culminated with a :30 spot that aired immediately after the game.
The spot highlights One More Sunday, a nationwide call from Verizon and the NFL for fans across the country to pledge the time they spend watching football during the season to volunteer during the off season.
The spot, narrated by recently retired NFL player and two-time Super Bowl champion Eli Manning, encourages fans to give back to their communities.
“Having played my last football season, I’m looking forward to pledging even more of my time to volunteering,” said Manning.
It’s great to see the effort Verizon is putting into this really important campaign.”
(New York Giants quarterback Eli Manning gives his retirement speech on Friday, Jan. 24, 2020 in a press conference at the Quest Diagnostics Training Center in East Rutherford, N.J. Manning leaves after 16 seasons and two Super Bowl MVPs. (Courtesy of NJ.com, NJ advance Media, Andre Malok and YouTube. Posted on Jan 24, 2020.)