Veridium Survey Reveals Consumers Want Biometrics in Workplace (Video)

70% of consumers would like to expand use of biometric authentication into the workplace, citing speed, security and not having to remember passwords as primary reasons
70% of consumers would like to expand use of biometric authentication into the workplace, citing speed, security and not having to remember passwords as primary reasons

Veridium, a leading developer of user-centric authentication solutions, and a Double-Winner in the 2018 ‘ASTORS’ Homeland Security Awards Program, has released the findings of its Biometric Consumer Sentiment Survey of more than 1,000 U.S. adults who use biometrics to log into their accounts.

Veridium surveyed more than 1,000 U.S. adult consumers who had experience using biometric authentication, using Google Consumer Surveys.

The survey reveals reveals a growing inclination for the technology, with 70 percent of respondents reporting that they would like to expand the use of biometric authentication into the workplace.

Survey respondents cited speed (35 percent), security (31 percent) and not having to remember passwords (33 percent) as the primary reasons for liking biometric authentication.

ames Stickland, CEO, Veridium
James Stickland, CEO, Veridium

“The pace of mobile device innovation is moving at lightning speed, and as a result, we’ve seen an uptick in the adoption of biometric technologies in consumer-facing apps,” explained James Stickland, CEO, Veridium.

“With biometric authentication becoming more mainstream, enterprises are well positioned to introduce the technology to their employees to create a fast, secure and frictionless experience when logging into workplace networks and applications.”

(See how you can simplify two-factor authentication by eliminating costly security tokens and replace them with mobile biometric authentication using VeridiumAD. Eliminate the cost and hassle of tokens and improve security for your company. Courtesy of Veridium and Vimeo.)

Consumerization of Biometrics

Motorola Atrix 4F
Motorola Atrix 4F

While enterprises began introducing biometrics into the authentication process decades ago, the introduction of the technology into mobile devices was the catalyst for the consumerization of biometric authentication.

The first publicly available cell phone to include a fingerprint sensor was available in 2011 on the Motorola Atrix 4F.

Since then, the consumerization of the technology has exploded:

Biometric use across devices

  • Consumers are using biometrics on personal devices, including their iPhones (68 percent), Android phones (25 percent), laptops (12 percent), tablets (11 percent), and smart speakers (5 percent).

Most preferred identifier

The Army has devised a strategy that leverages commercial technology to manage challenges to battlefield connectivity rather than simply trying to negate them.

  • The most common form of biometric identification used with cell phones (fingerprint) was also cited as most preferred by the majority of respondents (63 percent) over other features, such as facial recognition (14 percent), voice recognition (2 percent), or traditional passwords and PINs (8 percent).

Security of identifiers 

  • Survey respondents believe that fingerprint recognition is the most secure (50 percent) over the security of facial recognition (14 percent) or voice recognition (4 percent).

Applications of biometrics –

  • Not only are consumers using biometric authentication across an expanding set of devices, but the applications in which they are being used is also diversifying.
  • Respondents are using biometrics to simply unlock their devices (80 percent), but also to access other applications including finance (35 percent), payments (31 percent), company networks (12 percent), travel (11 percent) and healthcare (10 percent).

Success Hinges on Transparency

As more consumers consent to using biometrics, it’s critical that companies clearly communicate how they’re using and storing this personally identifiable information (PII).

When asked if they believe companies are storing their biometrics in an ethical way, more than half of respondents (57 percent) are either unsure or neutral.

Only about a third of respondents (35 percent) agree or strongly agree that their biometric data is being stored ethically.

It’s important for companies to be transparent about how PII is being stored, as uncertainty could hinder adoption.

This is a missed opportunity by companies, as multi-factor authentication leveraging biometrics can be a very effective layer of security, mitigating the impact of passwords stolen in data breaches or instances of identity theft.

These are scenarios that consumers know all too well, with 38 percent of survey respondents confirming that they have been victim of a data breach.

Forty-four percent of respondents believe that replacing traditional passwords and PINs with biometric authentication would better protect their personal information.

Generational Differences

The Veridium Enterprise-Ready App allows organizations to deploy Multi-Factor Biometric Authentication to reduce cost while ensuring convenient, fast and secure identity verification with Veridium’s 4 Fingers TouchlessID biometric as well as native fingerprint and face.
The Veridium Enterprise-Ready App allows organizations to deploy Multi-Factor Biometric Authentication to reduce cost while ensuring convenient, fast and secure identity verification with Veridium’s 4 Fingers TouchlessID biometric as well as native fingerprint and face.

While the majority of survey respondents (70 percent) would like to expand use of biometric authentication into the workplace, their preferences for doing so differs widely according to age.

  • Each age group has a different reason for using biometric authentication.
    • Millennials (those under 35 years old) value speed (46 percent), Generation X (ages 35-55) values not having to remember passwords (44 percent) and Baby Boomers (over 55 years old) value security (30 percent) more than anything.
  • Despite being deemed the generation of digital natives, millennial respondents surprisingly prefer traditional passwords (47 percent) over any form of biometric authentication.
    • This preference varies over other age groups as well. Generation X’s number one preferred biometric authentication feature is fingerprint (42 percent), while Baby Boomers opt for voice (30 percent).
  • Millennials most frequently use biometrics to access financial applications such as banking apps or ATMs (46 percent), followed closely by payments (45 percent).
    • Alternately, Generation X’s number one application of biometric authentication is for travel (41 percent), and Baby Boomers most use the technology for healthcare applications (28 percent).
  • Millennials are more likely than other generations to say they haven’t been the victim of a data breach (46 percent).
    • Generation X is more likely than any other generation to have been the victim of a data breach (47 percent).

Veridium Takes Home the Gold in the 2018 ‘ASTORS’ Homeland Security Awards Program


2018 ASTORS Gold

  • Best Crime Prevention Program
    for Federal/State /Local

  • Veridium 4 Fingers Export Biometric Fingerprint Platform


2018 ASTORS Gold

  • Best Identification Mgmt Solution

  • Veridium Authenticator App 1.1.2 Biometric App

The Annual ‘ASTORS’ Awards Program is specifically designed to honor distinguished government and vendor solutions that deliver enhanced value, benefit and intelligence to end users in a variety of government, homeland security and public safety vertical markets.

The 2018 ‘ASTORS’ Awards Program drew an overwhelming response from industry leaders with a record high number of corporate and government nominations received, as well as record breaking ‘ASTORS’ Presentation Luncheon Attendees, with top firms trying to register for the exclusive high – end luncheon and networking opportunity – right up to the event kickoff on Wednesday afternoon, at the ISC East registration!

Over 130 distinguished guests representing National, State and Local Governments, and Industry Leading Corporate Firms, gathered from across North America, Europe and the Middle East to be honored among their peers in their respective fields which included:


  • The Department of Homeland Security
  • The Federal Protective Service (FPS)
  • Argonne National Laboratory
  • The Department of Homeland Security
  • The Department of Justice
  • The Security Exchange Commission Office of Personnel Management
  • U.S. Customs and Border Protection
  • Viasat, Hanwha Techwin, Lenel, Konica Minolta Business Solutions, Verint, Canon U.S.A., BriefCam, Pivot3, Milestone Systems, Allied Universal, Ameristar Perimeter Security and More!

The Annual ‘ASTORS’ Awards is the preeminent U.S. Homeland Security Awards Program highlighting the most cutting-edge and forward-thinking security solutions coming onto the market today, to ensure our readers have the information they need to stay ahead of the competition, and keep our Nation safe – one facility, street, and city at a time.

The 2018 ‘ASTORS’ Homeland Security Awards Program was Proudly Sponsored by ATI SystemsAttivo NetworksAutomatic SystemsDesktop Alertand Royal Holdings Technologies.

Nominations are now being accepted for the 2019 ‘ASTORS’ Homeland Security Awards at


Comprehensive List of Categories Include:

Access Control/ Identification Personal/Protective Equipment Law Enforcement Counter Terrorism
Perimeter Barrier/ Deterrent System Interagency Interdiction Operation Cloud Computing/Storage Solution
Facial/IRIS Recognition Body Worn Video Product Cyber Security
Video Surveillance/VMS Mobile Technology Anti-Malware
Audio Analytics Disaster Preparedness ID Management
Thermal/Infrared Camera Mass Notification System Fire & Safety
Metal/Weapon Detection Rescue Operations Critical Infrastructure
License Plate Recognition Detection Products And Many Others!

Don’t see a Direct Hit for your Product, Agency or Organization?

Submit your category recommendation for consideration to Michael Madsen, AST Publisher at:

2018 Champions Edition

See the 2018 ‘ASTORS’ Champions Edition – ‘Best Products of 2018 ‘ Year in Review’ for in-depth coverage of the outstanding products and services of firms receiving American Security Today’s 2018‘ASTORS’ Homeland Security Awards.’

Nominations for the AST 2019 ‘ASTORS’ Homeland Security Awards Program will officially open as of January 1st, 2019 at

Enter Early to Maximize Media Coverage of your Products and Services at Kickoff, and Get the Recognition Your Organization Deserves!

And be sure to Register Early for the 2019 ‘ASTORS’ Awards Presentation Luncheon at ISC East 2019 to ensure your place at this limited- space event!

2018 'ASTORS' Homeland Security Awards Luncheon at ISC East
2018 ‘ASTORS’ Homeland Security Awards Luncheon at ISC East

Why the 2019 ‘ASTORS’ Homeland Security Awards Program?

American Security Today’s comprehensive Annual Homeland Security Awards Program is organized to recognize the most distinguished vendors of physical, IT, port security, law enforcement, and first responders, in acknowledgment of their outstanding efforts to ‘Keep our Nation Secure, One City at a Time.’

Why American Security Today?

American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 70,000 readers at the Federal, State and local levels of government as well as firms allied to government.

The old traditional security marketplace has been covered by a host of security publications that have changed little over many years.

American Security Today brings forward a fresh compelling look and read with our customized digital publications that provides our readers with solutions to their challenges.

Our Editorial staff provides a full plate of topics for our AST monthly digital editions, AST Website and AST Daily News Alerts.

The editorial calendar and AST’s high drawing website features 23 different Technology and Marketing Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities and Emergency Response among others.

These sectors are part of the new integration, where these major applications communicate with one another in a variety of solutions to protect our cities and critical infrastructure.

AST has Expanded readership into vital Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other Potential targets of terrorism.

Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – enticing targets for extremist or lone wolf attacks due to the large number of persons and resources clustered together.