By Mike Dorrington, SVP Sales & Marketing, AMAROK, LLC.
It’s late on a Saturday night. The industrial zone where your business is located is deserted— except for a couple of thieves looking to score.
No problem, you may think. My commercial property has alarms and surveillance cameras to keep them out. THINK AGAIN.
Although many commercial and industrial sites are equipped with alarms and cameras, they only record thieves stealing or breaking in, while not preventing it.
There’s little data to suggest that these devices alone actually stop crime from happening or catch burglars. So, there’s a good chance those crooks will get away with somebody’s valuables tonight.
If your company is relying on alarms and cameras alone, the goods they steal may be yours.
(Site security is crucial to businesses with outdoor assets. The right security solution makes all the difference. The Ultimate Perimeter Security starts with AMAROK. Courtesy of AMAROK and YouTube.)
The Alarming Fact About Alarms
Americans install some $1.5 billion worth of new security alarms each year—a testament to the fact that they make people feel safer.
Unfortunately, according to the Department of Justice, 94% to 98% of alarm calls are false. User error, faulty equipment, and poor installation are commonly cited causes.
Nationwide, false burglar alarms constitute the highest volume of calls for law enforcement to respond—in fact, as much as 25% of all calls received are reported as false alarms.
Even with video verification, police response times can be delayed, depending on whether other, higher-priority crimes are in progress simultaneously, as well as the distance officers must travel to get to your business site.
Surveillance Cameras: The Picture Isn’t Always Pretty
Surveillance cameras, another security staple at commercial and industrial businesses, fare a little better than alarms when it comes to preventing crime.
According to the Journal of Quantitative Criminology, “Despite the popularity of closed-circuit television, evidence of its crime prevention capabilities is inconclusive.”
One Chicago city spokesperson, quoted in a Chicago Tribune article, boasted that city surveillance cameras had helped solve 4,500+ crimes over four years.
But, as the article’s author pointed out, more than 1 million crimes had occurred during that time, meaning that the cameras’ contribution to solving them was 0.5 percent, at best.
Here are four things to consider if you’re using cameras to protect your property:
Poor image quality due to the obstruction by trees or debris, cameras getting knocked out of position, dirty or damaged lenses, infrared glare, wiring problems, or simply overestimating the ability of the cameras installed.
Recording failures. The ability to view a live feed doesn’t mean the surveillance system is recording.
Power failures. Whether wireless or hard-wired, cameras need power to work. No power, no cameras.
Communication failures. Problems with signal strength, signal interference, or IP address conflicts can prevent cameras from communicating with the system.
Here’s the Shocking Truth…
Using cameras alone isn’t enough protection or prevention to deter criminals.
The main problem with relying solely on cameras is that they don’t stop crime. Their main purpose is to alert you that a crime is in progress, so that police can respond.
While some percentage of would-be thieves will be deterred or scared off, professional and most amateur thieves know that police can’t respond in time to stop them from getting away with your valuable assets.
So, the question is…
Would you rather deal with the consequences of theft, or stop it from happening?
FORTIFY Your Perimeter With FORTIFEYE™
To stop burglars before they get in, you need layered perimeter protection, like AMAROK’s FORTIFEYE security solution—the World’s First Integrated Electric Fence, Video, and Monitoring System—that is integrated and engineered to deter theft, detect activity, and detain criminals.
FORTIFEYE starts with The Electric Guard Dog™, a 10-foot-high, solar-powered electrified fence, placed just inside your perimeter fence. The Electric Guard Dog delivers a 7,000-volt jolt to anyone foolish enough to make contact.
Contact with the fence also triggers ultra-bright LED lights, blaring alarms, and cameras that immediately focus on the area where the attempt to breach is located. You can monitor and verify activity on your site using AMAROK’s mobile app or let us handle the remote monitoring and reporting for you.
With FORTIFEYE, you will have a layered, integrated solution that prevents crime, verifies there’s a breach, and increases police response times.
Hear what AMAROK customers have to say about FORTIFEYE:
Amar Alkasir, the branch manager of Keurig Dr. Pepper’s Albuquerque, NM, facility talks about the IMMEDIATE impact AMAROK’s FORTIFEYE system had on his security!
(Joe with Gateway Dealer Network, a BOBCAT Dealer in the Southeast US, explains he has been a long-time customer (since 2005), and hear his experience with AMAROK’s service in securing his six locations. AMAROK is the Ultimate Perimeter Security, stopping crime before it happens. Courtesy of AMAROK and YouTube.)
(Wayne Mitchell, owner of Kent Mitchell RV Sales, talks about the theft of catalytic converters he’d been experiencing on his site. But after AMAROK secured his perimeter with The Electric Guard Dog™ fence, he hasn’t had a single attempted break-in, unlike his competitors without AMAROK. Nothing protects like an electric fence. Courtesy of AMAROK and YouTube.)
(Hear from Chief Engineer, Andrew Alexander, who was dealing with repeated catalytic converter theft at his location before AMAROK® came along. Now that The Electric Guard Dog™ fence has been installed, Andrew can enjoy peace of mind knowing his site is protected. Courtesy of AMAROK and YouTube.)
ARE YOU READY TO TAKE THE NEXT STEP AND ADD FORTIFEYE TO YOUR PERIMETER?
AMAROK (formerly known as The Electric Guard Dog Company) is a full-perimeter security company that provides commercial and industrial security surveillance. AMAROK provides supplemental surveillance solutions, including cameras, lights, and alarms throughout the United States and Canada.
AMAROK specializes in electrified fencing and perimeter security systems for commercial properties. When combined, these business security services form the ultimate crime prevention solution for any commercial property or industrial business.
AMAROK helps customers deter and prevent crime in three ways: a shock deterrent, a physical deterrent, and an alarm deterrent.
Installing The Electric Guard Dog™ Solar Fence System is an effective way to prevent theft at your business. In fact, 98% of their customers report experiencing NO theft after installing one of our electrified fencing systems.
Amarok Stops Crime. PERIOD.
To Learn More, please visit the company’s website at www.amarok.com, or find out how FORTIFEYE, can provide your organization with a layered, integrated solution at www.amarok.com/fortifeye.
AMAROK Named a Finalist in the 2022 ‘ASTORS’ Homeland Security Awards
American Security Today’s Annual ‘ASTORS’ Awards is the preeminent U.S. Homeland Security Awards Program, and now in its Seventh Year, continues to recognize industry leaders of Physical and Border Security, Cybersecurity, Emergency Preparedness – Management and Response, Law Enforcement, First Responders, as well as federal, state and municipal government agencies in the acknowledgment of their outstanding efforts to Keep our Nation Secure.
Homeland Security remains at the forefront of our national conversation as we experience an immigration crisis along our southern border, and crime rates that are dramatically higher than before the Pandemic across the United States.
These challenges have become a national priority with an influx of investments in innovative new technologies and systems.
The pinnacle of the Annual ‘ASTORS’ Awards Program is the Annual ‘ASTORS’ Awards Presentation Luncheon, an exclusive, affordable, gourmet, full-course plated meal event, in the heart of New York City, held at the International Security Conference & Exposition (ISC East) since it’s inception in 2017.
And who better to address the aforementioned challenges, and initiatives to meet today’s threat landscape than Deputy Executive Assistant Commissioner (DEAC) Diane J. Sabatino of the Office of Field Operations, U.S. Customs and Border Protection (CBP), the opening keynote speaker at the much-anticipated 2022 ‘ASTORS’ Awards Presentation Luncheon, on Wednesday, November 16th, 2022.
As the DEAC of the Office of Field Operations, U.S. Customs and Border Protection (CBP), Mrs. Sabatino leads over 31,000 employees and oversees an annual operating budget of $6.5 billion.
(Hear a recent interview with Deputy Executive Assistant Commissioner (DEAC) Diane J. Sabatino held at Identity Week Europe on leveraging biometric comparison technology in U.S. air, maritime, and land border environments for the security of passengers, enhancing the customer experience and limiting the transmission of biological pathogens while respecting personal privacies and educating the public as the CBP further expands the implementation of biometrics to keep up with threats to the aviation and other border sectors. These new technological tools are there to automate administrative functions so that the most valuable component of the process, the officers, are able to focus on critical issues as they arise. Courtesy of evie kim sing and YouTube. Posted on Jul 13, 2022.)
Enter, American Security Today, the #1 publication and media platform in the Government Security and Homeland Security fields with a circulation of over 75,000 readers and many tens of thousands more visiting our AST Website at www.americansecuritytoday.com each month.
The continually evolving ‘ASTORS’ Awards Program will emphasize the trail of Accomplished Women in Leadership in 2022, as well as the Significance and Positive Impact of Advancing Diversity and Inclusion in our Next Generation of Government and Industry Leaders. #MentorshipMatters
In addition, the First 100 Registered Attendees to the 2022 ‘ASTORS’ Awards Presentation Ceremony and Banquet will receive a complimentary autographed copy of ‘STOP THE KILLING: How to End the Mass Shooting Crisis‘ by the former head of the FBI’s active shooter program, Katherine Schweit.
Ms. Schweit offers insight into what each of us can do to end the active shooter crisis plaguing America.
Within the pages of STOP THE KILLING she provides us with an insider’s look at what we’ve learned and failed to learn, about protecting our businesses, houses of worship, and schools.
So Register Today for the 2022 ‘ASTORS’ Awards Presentation Luncheon on November 16th, 2022, and be on the lookout for Special Guests, Presenters, and Attendees to be announced!
The United States forever changed on September 11th, 2001, and we were fortunate to have many of those who responded to those horrific tragedies join us at our 2021 ‘ASTORS’ Awards Presentation Luncheon.
In the days that followed 9/11, the critical need to protect our country catapulted us into new and innovative ways to secure our homeland – which is how many of the agencies and enterprise organizations that are today ‘ASTORS’ Awards Champions, came into being.
Our 2021 keynote speaker featured a moving and informative address from TSA Administrator and Vice-Admiral of the United States Coast Guard (Ret), David Pekoske; to our attendees who traveled from across the United States and abroad, on the strategic priorities of the 64,000-member TSA workforce in securing the transportation system, enabling safe, and in many cases, contactless travel.
Legendary Police Commissioner William Bratton of the New York Police Department, the Boston Police Department, and former Chief of the Los Angeles Police Department was also live at the event, meeting with attendees and signing copies of his latest work ‘The Profession: A Memoir of Community, Race, and the Arc of Policing in America,’ courtesy of the generosity of our 2021 ‘ASTORS’ Awards Premier Sponsors.
The 2022 ‘ASTORS’ Awards Program is Proudly Sponsored by New PLATINUM SPONSOR: NEC National Security Systems (NSS),
New Premier Sponsors Rajant Corporation, guardDog AI, plus IPVideo Corporation, and
Returning Premier Sponsors ATI Systems, Automatic Systems, Fortior Solutions, RX Global, and SIMS Software!
In 2021 over 200 distinguished guests representing Federal, State, and Local Governments, and Industry Leading Corporate Firms gathered from across North America, Europe, and the Middle East to be honored among their peers in their respective fields, which included:
The Transportation Security Administration (TSA)
ICE Homeland Security Investigations (ICE HSI)
DHS Science & Technology (S&T)
The Metropolitan Police (MPD)
The U.S. Fire Administration (USFA)
The San Diego Harbor Police Foundation, and Many More!
ISC East is the Northeast’s leading security & public safety event, hosted in collaboration with premier sponsor Security Industry Association (SIA) and in partnership with ASIS NYC.
Each year, in order to keep our communities safe and secure, security dealers, installers, integrators, and consultants, along with corporate, government and law enforcement/first responder practitioners, convene in New York City to network, learn and evaluate the latest technologies and solutions from premier exhibiting brands.
This combination of one-on-one conversations with top innovators, high-quality special events, and cutting-edge education and training, makes ISC East the most comprehensive East Coast event to guide the industry in getting back to business.
Taking place November 15-17 at the Javits Center in NYC (SIA Education@ISC: November 15-17 | Exhibit Hall: November 16-17), ISC East will be co-located with the Natural Disaster & Emergency Management Expo (NDEM EXPO), a comprehensive trade event and online resource dedicated to the preparation, response, and recovery of physical and human assets of public and private organizations, and the 33rd ASIS NYC Expo.
Qualified professionals who register for the 2022 ‘ASTORS’ Awards Banquet Luncheon, will receive complimentary access to all three events.
Corporate firms, the majority of which return year to year to build upon their Legacy of Wins, include:
AlertMedia, Allied Universal, AMAROK, ATI Systems, Attivo Networks, Axis Communications, Automatic Systems of America, BriefCam, Canon U.S.A., Fortior Solutions, guardDog.ai, Hanwha Techwin of America, HID Global, Mark43, IPVideo Corporation, Konica Minolta Business Solutions, Lumina Analytics, NEC National Security Systems, NICE Public Safety, OnSolve, PureTech Systems, Quantum Corporation, Rave Mobile Safety, Regroup Mass Notification, Robotic Assistance Devices, Rajant Corporation, SafeLogic, Senstar Corporation, ShotSpotter, Singlewire Software, SolarWinds Worldwide, Teledyne FLIR, Valor Systems, and Wiresecure, just to name a few!
Why American Security Today?
The traditional security marketplace has long been covered by a host of publications putting forward the old-school basics to what is Today – a fast-changing security landscape.
American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 75,000 readers at the Federal, State, and local levels of government as well as firms allied to the government.
American Security Today brings forward a fresh compelling look and read with our customized digital publications that hold readers’ eyes throughout the story with cutting-edge editorial that provides solutions to their challenges.
Harness the Power of the Web – with our 100% Mobile Friendly Publications
AST Digital Publications are distributed to over 75,000 qualified government and homeland security professionals, in federal, state, local, and private security sectors.
‘PROTECTING OUR NATION, ONE CITY AT A TIME’
AST Reaches both Private & Public Experts, essential to meeting these new challenges.
Today’s new generation of public safety and security experts need real-time knowledge to deal with domestic and international terrorism, lone wolf attacks, unprecedented urban violence, shifts in society, culture, and media bias – making it increasingly difficult for Homeland Security, Law Enforcement, First Responders, Military and Private Security Professionals to implement coordinated security measures to ensure national security and improve public safety.
These experts are from Government at the federal, state, and local levels as well as from private firms allied to the government.
AST provides a full plate of topics in our AST Monthly Magazine Editions, AST Website, and AST Daily News Alerts, covering 23 Vital Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities, and Emergency Response among others.
AST has Expanded readership into integral Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other potential targets of terrorism.
Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – all enticing targets due to the large number of persons and resources clustered together.
(See just a few highlights of American Security Today’s 2021 ‘ASTORS’ Awards Presentation Luncheon at ISC East. Courtesy of My Pristine Images and Vimeo.)
To learn more about ‘ASTORS’ Homeland Security Award Winners solutions, please see the 2021 ‘ASTORS’ CHAMPIONS Edition Fully Interactive Magazine – the Best Products of 2021 ‘A Year in Review’.
The Annual CHAMPIONS edition includes a review of Annual ‘ASTORS’ Award Winning products and programs, highlighting key details on many of the winning firm’s products and services, including video interviews and more.
It serves as your Go-To Source throughout the year for ‘The Best of 2021 Products and Services‘ endorsed by American Security Today, and can satisfy your agency’s and/or organization’s most pressing Homeland Security and Public Safety needs.
From Physical Security (Access Control, Critical Infrastructure, Perimeter Protection, and Video Surveillance Cameras and Video Management Systems), to IT Security (Cybersecurity, Encryption, Data Storage, Anti-Malware, and Networking Security – Just to name a few), the 2021 ‘ASTORS’ CHAMPIONS EDITION has what you need to Detect, Delay, Respond to, and Mitigate today’s real-time threats in our constantly evolving security landscape.
It also includes featured guest editorial pieces from some of the security industry’s most respected leaders, and recognized firms in the 2021 ‘ASTORS’ Awards Program.
For a complete list of 2021 ‘ASTORS’ Award Winners, begin HERE.
For more information on All Things American Security Today, as well as the 2021 ‘ASTORS’ Awards Program, please contact Michael Madsen, AST Publisher at email@example.com.
AST strives to meet a 3 STAR trustworthiness rating, based on the following criteria:
- Provides named sources
- Reported by more than one notable outlet
- Includes supporting video, direct statements, or photos
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