Mark43 & Partner Bring Precision & Accuracy to Computer-Aided Dispatch

Every day, people across the US struggle to communicate their location to 911, wasting crucial minutes (or hours) when peoples lives are at risk. what3words enables shortened response times for first responders to remote or unknown locations across Mark43’s customer network
Every day, people across the US struggle to communicate their location to 911, wasting crucial minutes (or hours) when peoples lives are at risk. This partnership with what3words enables shortened response times for first responders to remote or unknown locations across Mark43’s customer network.

Mark43, a leading cloud-native public safety software company, and 2020 Platinum ‘ASTORS’ Award Winner, is partnering with innovative location technology what3words, to offer public safety officials a more granular way to locate emergencies faster than ever before, using unique combinations of just three words.

what3words will integrate with Mark43’s Computer-Aided Dispatch (CAD) to provide more specific insight into a response location.

Additionally, Mark43’s location geocoding will be seamlessly enabled with what3words technology to allow for easy integration within the existing user-friendly Mark43 framework.

The addition of what3words’ technology supports Mark43’s goal of enabling cutting edge service for its public safety customers through a robust platform.

Chris Sheldrick, Co-Founder & CEO at what3words
Chris Sheldrick, Co-Founder & CEO at what3words

Every day, people across the US struggle to communicate their location to emergency control centers,explains Chris Sheldrick, co-founder and CEO of what3words.

This leads to crucial minutes and sometimes hours lost when trying to save lives, and it can be very distressing for both parties on the call.

This partnership ensures operators can respond quickly, and with the appropriate level of resources, helping to save time and reduce inefficiencies when it matters most, and we look forward to working with the Mark43 team as they continue to innovate and embrace new technologies like ours.

(Many places can be difficult to describe in emergencies, which means that 999 call handlers have to deal with directions like “I can see a farm in the distance…” or “I’m near the white tent”. When every second counts, being able to describe where help is needed is crucial. Courtesy of what3words and YouTube.)


  • what3words has divided the world into a grid of 10ft squares and given each square a unique combination of three random words: a what3words address.

  • For example, a parking lot entrance might be titled, “voice.gifted.agree” or a specific stadium exit might be titled, “invest.bridge.spicy”.

  • Using a what3words address provides responders with a simple way to describe precisely where help is needed, allowing public safety officials to dispatch resources directly to the scene.

This innovative technology ensures that people who may be struggling to communicate, are in a remote location, or have a low-quality call are still able to be found and assisted.

Anyone involved with the Computer-Aided Dispatch lifecycle knows that location accuracy and intelligence is often the tipping point between a successful response and resolution, or stress and confusion,” added Matt Polega, Co-founder and Head of Communications and Public Policy at Mark43.

Matthew Polega, Cofounder & Head of Marketing at Mark43
Matthew Polega, Co-founder and Head of Communications and Public Policy at Mark43

“This partnership with what3words has enabled us to break the world down into 10×10 foot squares, each with a simple, distinct name.

With this technology, the dispatcher knows exactly where the first responder is with pinpoint accuracy.

The addition of what3words’ capabilities is another layer on the Mark43 platform that enables us to give first responders the most robust, complete solution available.

what3words is an elegant answer to a complicated  problem, and we’re thrilled to be able to partner with them.”

Maintaining a global presence that consistently delivers an excellent customer experience, Mark43 continuously looks for additional ways to improve and bolster the capabilities of its technology.

As public safety missions continue to evolve, Mark43 is dedicated to offering solutions for agencies anywhere, regardless of their size or mission.

(See what3words in Action. In case of an emergency, locate yourself in an instant with the what3words app. Press the icon and either read your 3 word address on the phone or copy and paste it in a messaging app to share it easily. Courtesy of what3words and YouTube.)

Mark43 is building the world’s most powerful public safety CAD, RMS, analytics, and property and evidence platform while providing industry-leading customer care.

Public safety has changed in the last 30 years. Technology vendors haven’t.

Mark43 provides a refreshing, proven, enterprise implementation experience and product for over 120 public safety agencies of all sizes, with a special competency for major agencies.

The cloud-native products are built only with the most modern technologies and are constantly updated, guaranteeing that the platform always outpaces the rest of the market.

To Learn More, please visit

(Mark43 is building software for the future of law enforcement and public safety. They envision a world where all officers are able to collect and share data in real time, from the scene and back at the station. As law enforcement evolves, Mark43 adapts. Courtesy of Mark43 and YouTube.)

Mark43 Takes Platinum in 2020 ‘ASTORS’ Awards Program

American Security Today’s ‘ASTORS’ Homeland Security Awards program is today in its Sixth Year and continues to recognize the Outstanding Innovations of top firms and agencies in the Homeland Security and Public Safety fields.

The Annual ‘ASTORS’ Awards is the preeminent U.S. Homeland Security Awards Program highlighting the most cutting-edge and forward-thinking security solutions coming onto the market today, to ensure our readers have the information they need to stay ahead of the competition, and keep our Nation safe – one facility, street, and city at a time.

Transportation Security Administration (TSA) Administer, David Pekoske
David Pekoske, Transportation Security Administration (TSA) Administer

American Security Today is pleased to announce TSA Administrator  David Pekoske, will join the organization as a featured speaker at the 2021 ‘ASTORS’ Homeland Security Awards Presentation Luncheon, on November 18, 2021 at ISC East in New York City.

“On the heels of an unprecedented global pandemic, continued unrest in our cities and potentially catastrophic cyberattacks on our nations critical infrastructure, the focus of the 2021 ‘ASTORS’ Awards Luncheon will be on the latest, state-of-the-art innovations that are driving investments in new public security and safety technologies and systems,” said AST Editorial and Managing Director Tammy Waitt.

“As a recognized expert in crisis management, strategic planning, innovation and aviation, surface transportation and maritime security, David Pekoske’s message highlighting his top priorities and challenges for the TSA based on his years of wide-ranging experience will be critical to our attendees internalizing the critical nature of these escalating challenges, and realizing innovative new approaches to meet them.”

The 2021 ‘ASTORS’ Awards Program is Proudly Sponsored by AMAROK, Fortior Solutions  and SIMS Software, along with Returning Premier Sponsors ATI SystemsAttivo Networks, Automatic Systems, and Reed Exhibitions.

Nominations are currently being accepted for the 2021 ‘ASTORS’ Homeland Security Awards at

Comprehensive List of Categories Include:

Access Control/ Identification Personal/Protective Equipment Law Enforcement Counter Terrorism
Perimeter Barrier/ Deterrent System Interagency Interdiction Operation Cloud Computing/Storage Solution
Facial/IRIS Recognition Body Worn Video Product Cyber Security
Video Surveillance/VMS Mobile Technology Anti-Malware
Audio Analytics Disaster Preparedness ID Management
Thermal/Infrared Camera Mass Notification System Fire & Safety
Metal/Weapon Detection Rescue Operations Critical Infrastructure
License Plate Recognition Detection Products And Many Others!
COVID Innovations And Many Others!


Don’t see a Direct Hit for your Product, Agency or Organization?

The World Health Organization (WHO) declared the 2019–20 coronavirus outbreak a Public Health Emergency of International Concern (PHEIC) on 30 January 2020 and a pandemic on 11 March 2020. Local transmission of the disease has occurred across all fifty states in the America.

With the unprecedented occurrence of the COVID-19 pandemic, the focus of the safety and security industries has realized the need to increase innovations to address the daily growing challenges.

As such AST aims to make sure these firms and professionals are reflected in the 2021 ‘ASTORS’ Awards Program, so we’d like to encourage you to submit appropriate categories recommendations and include COVID-19 Frontline Professionals in your Nominations to see that these Professionals, Facilities, and Vendors receive the Recognition they Deserve!

Submit your category recommendation for consideration to Michael Madsen, AST Publisher at:

Register for the 2021 ‘ASTORS’ Luncheon Today

The 2019 ‘ASTORS’ Awards Luncheon featured an impassioned and compelling keynote address by William (Bill) Bratton, former police commissioner of the NYPD twice, the BPD, and former chief of the LAPD, on the history of policing in America and the evolution of critical communication capabilities in our post 9/11 landscape.

At ISC East 2021 you with the opportunity to interact with a broad array of security industry professionals.

ISC East works closely with other businesses in the security and public safety space to help bring together the Northeast’s largest security trade show each year.

In collaboration with premier sponsor SIA (Security Industry Association) and in partnership with ASIS NYC, ISC East is proud to work with and be supported by various associations, trade publications, charities, and more.

Therefore, the ISC audience of security dealers, installers, integrators, consultants, corporate, government and law enforcement/first responder practitioners will be joined by the ASIS NYC audience of major corporate managerial-through-director-level national and global security executives.

The combination of one-on-one conversations with the industry’s top innovators,  integrators and security executives, special events, high-quality education and training, and strong support from industry associations, will allow attendees to learn and evaluate solutions from leading security exhibitors and brands. 

The 2019 ‘ASTORS’ Awards Program surpassed expectations with a record number of nominations received from industry leaders and government agencies, and drew over 200 attendees to the ‘ASTORS’ Awards Presentation Banquet – an exclusive gourmet luncheon and networking opportunity which filled to capacity, before having to turn away late registrants.

Your ‘ASTORS’ Awards Luncheon registration includes complimentary attendee access to ISC East – Thank take advantage of this exclusive luncheon opportunity to take a break from the show – Invite your team, guests, clients and show visitors to a lovely and affordable plated meal event in the heart of New York City, for  a fabulous networking opportunity!

Go to to secure your seat or reserve a table.

***Limited space available so Register Today. There will be no on-site registrations.

Why American Security Today?

The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.

The traditional security marketplace has long been covered by a host of publications putting forward the old school basics to what is Today – a fast changing security landscape.

American Security Today is uniquely focused on the broader Homeland Security & Public Safety marketplace with over 75,000 readers at the Federal, State and local levels of government as well as firms allied to government.

American Security Today brings forward a fresh compelling look and read with our customized digital publications that hold readers eyes throughout the story with cutting edge editorial that provides solutions to their challenges.

Harness the Power of the Web – with our 100% Mobile Friendly Publications

AST puts forward the Largest and Most Qualified Circulation in Government with Over 75,000 readers on the Federal, State and Local levels.
AST puts forward the Largest and Most Qualified Circulation in Government with Over 75,000 readers on the Federal, State and Local levels.

The AST Digital Publications is distributed to over 75,000 qualified government and homeland security professionals in federal, state and local levels.


AST Reaches both Private & Public Experts, essential to meeting these new challenges.

Today’s new generation of public safety and security experts need real-time knowledge to deal with domestic and international terrorism, lone wolf attacks, unprecedented urban violence, shifts in society, culture and media bias – making it increasingly difficult for Homeland Security, Law Enforcement, First Responders, Military and Private Security Professionals to implement coordinated security measures to ensure national security and improve public safety.

American Security Today

These experts are from Government at the federal, state and local level as well as from private firms allied to government.

AST provides a full plate of topics in our AST Monthly Magazine Editions, AST Website and AST Daily News Alerts, covering 23 Vital Sectors such as Access Control, Perimeter Protection, Video Surveillance/Analytics, Airport Security, Border Security, CBRNE Detection, Border Security, Ports, Cybersecurity, Networking Security, Encryption, Law Enforcement, First Responders, Campus Security, Security Services, Corporate Facilities, and Emergency Response among others.

AST has Expanded readership into integral Critical Infrastructure audiences such as Protection of Nuclear Facilities, Water Plants & Dams, Bridges & Tunnels, and other potential targets of terrorism.

Other areas of concern include Transportation Hubs, Public Assemblies, Government Facilities, Sporting & Concert Stadiums, our Nation’s Schools & Universities, and Commercial Business Destinations – all enticing targets due to the large number of persons and resources clustered together.

To learn more about the 2020 ‘ASTORS’ Homeland Security Award Winners solutions, Check Out the New 2020 ‘ASTORS’ CHAMPIONS Edition Fully Interactive Magazine – the Best Products of 2020 ‘A Year in Review’.

The Annual CHAMPIONS edition includes a review of the ‘ASTORS’ Award Winning products and programs, highlighting key details on many of the winning firms products and services, includes video interviews and more.

It is your Go-To source throughout the year for ‘The Best of 2020 Products and Services‘ endorsed by American Security Today, and can satisfy your agency’s and organization’s most pressing Homeland Security and Public Safety needs.

From Physical Security (Access Control, Critical Infrastructure, Perimeter Protection and Video Surveillance Cameras and Video Management Systems), to IT Security (Cybersecurity, Encryption, Data Storage, Anti-Malware and Networking Security – Just to name a few), the 2020 ‘ASTORS’ CHAMPIONS EDITION has what you need to Detect, Delay, Respond to, and Mitigate today’s real-time threats in our constantly evolving security landscape.

It also includes featured guest editorial pieces from some of the security industry’s most respected leaders, and recognized firms in the 2020 ‘ASTORS’ Awards Program.

  • For a complete list of 2020 ‘ASTORS’ Award Winners, click here.

For more information on All Things American Security Today, and the 2021 ‘ASTORS’ Awards Program, please contact Michael Madsen, AST Publisher at

AST strives to meet a 3 STAR trustworthiness rating, based on the following criteria:

  • Provides named sources
  • Reported by more than one notable outlet
  • Includes supporting video, direct statements, or photos

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