Metrasens, a leading provider of advanced magnetic detection technologies, is launching an all new brand identity and website.
The brand transformation is significant, illustrating the growth and development of the business since its foundation in 2005.
Metrasens’ innovative products address the deficiencies in conventional safety and security systems, helping to make the world a safer place.
“Metrasens has been expanding rapidly and now has a group of core products that are in leading positions in our chosen markets such as corrections and MRI safety,” said Dr. Simon Goodyear, the company’s co-founder and Chief Executive Officer.
“Our refreshed brand identity points to our ambitions as a Company, while our new website reflects the breadth of our success to date.”
“It is gratifying and extremely important to us to have demonstrated that we are able to make a difference to our customers across a wide spectrum of applications.”
(Learn More. Unlike conventional metal detectors, Metrasens’ Cellsense Plus is entirely passive, emitting no signal or fields, so there are no health and safety concerns when scanning subjects. Courtesy of Metrasens and YouTube)
In the new identity, translucent glass figures in their environments, portray the ability of Metrasens’ products to see the unseen, revealing hidden items that threaten safety and security.
On a weekly basis, customers report examples of Metrasens’ products detecting unexpected items, such as:
- An active surgical implant in a child about to enter an MRI scan room
- Or those that are intentionally concealed, for instance a small concealed blade by a self-harming patient being admitted into a mental-health facility
As part of the refreshed identity, the all new website is the now the starting point for customers seeking information on Metrasens’ products and services across their full range of applications.
“The new brand identity announces the next stage in the development of Metrasens as a Company, where we will realize our full potential as a leader in the global safety and security marketplace,” added Dr. Goodyear.
“Metrasens has exciting plans which we shall implement over the next 3 years.”
“Firstly, to maintain technology leadership in our existing markets, putting our customers at the heart of everything we do.”
“Secondly, to introduce innovative products into a number of new markets where we have identified opportunities to repeat our success.”
“Our mission remains to transform the current landscape of detection technologies, and in the process help to make the world a safer place.”